On demand webinar

How to make CX your competitive advantage

Every activity that your marketing team creates is meant to improve customers experience. So why do so many marketers struggle to put the customer first? In this webinar, you’ll learn how the top brands deliver best-in-class customer experience, and how this affects their customers, and your bottom line.

Join guest speaker Harley Manning, VP, Research Director serving CX professionals at Forrester and Alex Jones, Content Manager, Demand Gen at Brandwatch as they discuss how each interaction can and will impact consumer opinions and ultimately, a brand’s revenue.

Featuring

Harley Manning

VP, Customer Experience

Alex Jones

Research Analyst

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What you will learn in this webinar:

The economics and ROI of Customer Experience
How to measure the emotions your brand elicits
Why customer-service is a vital part of customer experience

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What people have said about previous webinars

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#bw_webinar Precisely @jaybaer The key strategic impact of social was to connect customers and turn individual complaints into a connected tidal wave that organisations and brand owners could not ignore and needed to respond to, effectively and transparently. @Brandwatch
— Mark Batchelor (@MarkBatchelor) June 7, 2018

1/3 of customer complaints are never answered — which in itself is a response that you don’t care. This reduces customer advocacy by 50%. Inversely, just responding, even if you can’t fix the issue, increases advocacy by 25%. #bw_webinar
— Katherine Faulk (@kattals) June 7, 2018

Making a note of this incredible point so that I remember images when tweeting for clients! #BW_Webinar pic.twitter.com/PxT7yZ6gFz
— Laura Jensen (@waywardmuggle) July 11, 2017

[Breaking News] Brandwatch named a Leader in Forrester Wave™