[New Guide] The No-Nonsense Guide to Building a Social Media Strategy

All you need to create a winning social media strategy for your brand.

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On demand webinar

How to make CX your competitive advantage

Every activity that your marketing team creates is meant to improve customers experience. So why do so many marketers struggle to put the customer first? In this webinar, you’ll learn how the top brands deliver best-in-class customer experience, and how this affects their customers, and your bottom line.

Join guest speaker Harley Manning, VP, Research Director serving CX professionals at Forrester and Alex Jones, Content Manager, Demand Gen at Brandwatch as they discuss how each interaction can and will impact consumer opinions and ultimately, a brand’s revenue.


Harley Manning

VP, Customer Experience

Alex Jones

Research Analyst

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What you will learn in this webinar:

  • The economics and ROI of Customer Experience
  • How to measure the emotions your brand elicits
  • Why customer-service is a vital part of customer experience

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.