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Upcoming webinar

The Data Behind Consumer Decisions: Connecting Intent and Context

Thursday, July 16 | 10 a.m. EDT | 3 p.m. BST | 4 p.m. CEST

When seeking information online, consumers use 5 words in search engines, but over 100 on social. Search shows you what people are looking for, social reveals why, the context, motivations and validations, behind their decisions.  

This isn’t just a data gap, it’s a consumer understanding challenge. Brands that don’t connect these signals risk missing the mark.

In this webinar, we’ll explore ‘The Question Gap’, our proprietary research on how decisions are made and the distinct roles that social and search play. Bill Staikos, Founder of Be Customer Led, will join us to share why bridging this gap is critical for brand growth in today’s landscape.  

Don’t just understand demand. Understand the data behind your audience’s decision-making journey. 

Register now
Featuring

Bill Staikos

Founder

Taylor Dickson

Principal Consultant

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July 16th 2026

10:00 EDT / 15:00 BST / 16:00 CEST

Duration: 45 min

What you will learn in this webinar:

  • Why analyzing search and social data in isolation creates critical blind spots, and how to avoid them
  • Real examples from the automotive and FMCG sectors showing why connecting intent to context drives better strategies
  • Actionable steps and a practical framework to help you start bridging the gap

Register instantly for the webinar using the form. Even if you can’t make it, if you’ve signed up, we’ll send you the recording!

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