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The Data Behind Consumer Decisions: Connecting Intent and Context

When seeking information online, consumers use 5 words in search engines, but over 100 on social. Search shows you what people are looking for, social reveals why, the context, motivations and validations, behind their decisions.  

This isn’t just a data gap, it’s a consumer understanding challenge. Brands that don’t connect these signals risk missing the mark.

In this webinar, we explore ‘The Question Gap’, our proprietary research on how decisions are made and the distinct roles that social and search play. Bill Staikos, Founder of Be Customer Led, shares why bridging this gap is critical for brand growth in today’s landscape.  

Don’t just understand demand. Understand the data behind your audience’s decision-making journey. 

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Featuring

Bill Staikos

Founder

Taylor Dickson

Principal Consultant

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What you will learn in this webinar:

  • Why analyzing search and social data in isolation creates critical blind spots, and how to avoid them
  • Real examples from the automotive and FMCG sectors showing why connecting intent to context drives better strategies
  • Actionable steps and a practical framework to help you start bridging the gap

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