40% of marketers struggle with multiple data sources. Connect every signal and discover how search, social, media, and AI work together to tell the complete story.
When seeking information online, consumers use 5 words in search engines, but over 100 on social. Search shows you what people are looking for, social reveals why, the context, motivations and validations, behind their decisions.
This isn’t just a data gap, it’s a consumer understanding challenge. Brands that don’t connect these signals risk missing the mark.
In this webinar, we explore ‘The Question Gap’, our proprietary research on how decisions are made and the distinct roles that social and search play. Bill Staikos, Founder of Be Customer Led, shares why bridging this gap is critical for brand growth in today’s landscape.
Don’t just understand demand. Understand the data behind your audience’s decision-making journey.
Founder
Principal Consultant
What you will learn in this webinar:
Complete the form to get instant access to the recording of this webinar.
Share your thoughts by using #BW_Webinar when you Tweet.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.