Learn about how Brandwatch is revolutionizing the industry with game-changing new features powered by GPT.
Is brand activism good for business? The short answer is: it depends.
Companies with a purpose have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up social causes, your political stance or support for that very cause can also alienate customers.
Unlike previous decades, social media has maximized everything and anything that your brand puts out.
So how can brands market well to the generation equipped with the most sophisticated lie detector in the history of humankind?
Note: This webinar originally appeared on Falcon.io.
Director of Community & Events
Former Global Director of Activism and Communications
Director of Business Development
What you will learn in this webinar:
Complete the form to get instant access to the recording of this webinar.
Share your thoughts by using #BW_Webinar when you Tweet.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.