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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Finally, Brand Activism Is Driving More Meaningful Engagement!

Is brand activism good for business? The short answer is: it depends. 

Companies with a purpose have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up social causes, your political stance or support for that very cause can also alienate customers. 

Unlike previous decades, social media has maximized everything and anything that your brand puts out. 

So how can brands market well to the generation equipped with the most sophisticated lie detector in the history of humankind?

Note: This webinar originally appeared on Falcon.io.

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Featuring

Dino Kuckovic

Director of Community & Events

Kate Levine

Former Global Director of Activism and Communications

Mary Noel

Director of Business Development

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What you will learn in this webinar:

  • The intersection of marketing and brand activism
  • Should your company participate or maintain an apolitical brand?
  • A framework for engaging in corporate social activism

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.