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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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On demand webinar

What Makes a Great Social Media Manager?

A social media manager can be a marketer, copywriter, strategist, designer, analyst, and customer service agent—sometimes all in one day. Managing these diverse responsibilities means we all need to develop a number of marketing and marketing-adjacent social media skills. You’re never done learning, so come join the social classroom.

Note: This webinar originally appeared on Falcon.io.

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Featuring

Jen Clark

Social Media Strategist

Tondreanna Esquilin

Senior Social Media Manager

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What you will learn in this webinar:

  • The skills needed to become a social media pro
  • The tools for daily use that can help get you there
  • Five incredible social media case stories that inspired us

Complete the form to get instant access to the recording of this webinar.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.