40% of marketers struggle with multiple data sources. Connect every signal and discover how search, social, media, and AI work together to tell the complete story.
As consumer discovery becomes increasingly fragmented across search, social, and AI-powered platforms, marketers need a more complete understanding of how audiences research, evaluate, and engage with brands.
In this session, Melissa Flanjack explores how combining search and social intelligence reveals both what people are looking for and why they’re looking for it.
Through real-world examples, she demonstrates how search data uncovers consumer intent while social conversations provide the context, motivations, and experiences behind audience behavior.
Additionally, examine how AI is reshaping the discovery journey by synthesizing information from across multiple sources into the answers consumers receive. Learn why brand reputation can no longer be measured through a single channel, how traditional search, social conversation, and AI-generated responses work together to shape perception, and why marketers need a more holistic approach to understanding audience behavior and brand visibility.
Senior Solutions Consultant
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