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[Video Case Study] How Land O’Lakes innovates consumer research with social data

Land O’Lakes partnered with Brandwatch to transform their market and consumer research using social data amid changing consumer demands. 

In this session Bradley Boldenow, Data Solutions Engineer and Kris Johnson, Marketing Research Manager, will walk you through the various ways Land O’Lakes uses Brandwatch solutions, as well as how they’re approaching digital consumer intelligence beyond corporate marketing. Originally published at the MRMW NA digital event.

Watch this session for tips about reaching your niche audiences and leveling up your market research tactics.   

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Kris Johnson

Marketing Research Manager

Brad Boldenow

Data Solutions Engineer

Kate Hoffmire

Strategy & Insights Team Manager (North America)

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What you will learn in this webinar:

  • Land O’Lakes transforms their market consumer research using social data
  • They partner with Brandwatch to get speedy in-depth consumer data
  • They trend spot for growth opportunities
  • They use their data to get closer to their consumers

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.