[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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On demand webinar

[Video Case Study] How Land O’Lakes innovates consumer research with social data

Land O’Lakes partnered with Brandwatch to transform their market and consumer research using social data amid changing consumer demands. 

In this session Bradley Boldenow, Data Solutions Engineer and Kris Johnson, Marketing Research Manager, will walk you through the various ways Land O’Lakes uses Brandwatch solutions, as well as how they’re approaching digital consumer intelligence beyond corporate marketing. Originally published at the MRMW NA digital event.

Watch this session for tips about reaching your niche audiences and leveling up your market research tactics.   

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Kris Johnson

Marketing Research Manager

Brad Boldenow

Data Solutions Engineer

Kate Hoffmire

Strategy & Insights Team Manager (North America)

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What you will learn in this webinar:

  • Land O’Lakes transforms their market consumer research using social data
  • They partner with Brandwatch to get speedy in-depth consumer data
  • They trend spot for growth opportunities
  • They use their data to get closer to their consumers

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.