[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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On demand webinar

Optimize your marketing spend on sponsorships using social intelligence

The World Cup, Wimbledon, Tour de France and countless other sporting events see brands spend millions of dollars on sponsorships, endorsements and advertising.  While fans are immersed in the experiences, how do brands like Nike, Adidas, and Pimm’s really know if these sponsorships are impacting their bottom line?

Join Gemma Joyce, Social Journalist as she discuss how you can prove the ROI of sponsorships. Using social data from major sporting events, festivals and more, she will uncover how brands get tangible value from their marketing spend–and show how you can do the same.

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Gemma Joyce

Head of Content

Jonny Phipps

Solutions Consultant

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What you will learn in this webinar:

  • What traditional advertising metrics are missing
  • How to evaluate the impact of a sponsorship
  • How image recognition can uncover new opportunities for sponsorships

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.