On demand webinar

Optimize your marketing spend on sponsorships using social intelligence

The World Cup, Wimbledon, Tour de France and countless other sporting events see brands spend millions of dollars on sponsorships, endorsements and advertising.  While fans are immersed in the experiences, how do brands like Nike, Adidas, and Pimm’s really know if these sponsorships are impacting their bottom line?

Join Gemma Joyce, Social Journalist as she discuss how you can prove the ROI of sponsorships. Using social data from major sporting events, festivals and more, she will uncover how brands get tangible value from their marketing spend–and show how you can do the same.

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Featuring

Gemma Joyce

Social Data Journalist

Jonny Phipps

Solutions Consultant

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What you will learn in this webinar:

  • What traditional advertising metrics are missing
  • How to evaluate the impact of a sponsorship
  • How image recognition can uncover new opportunities for sponsorships

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