On demand webinar

Shaping the Marketing Team of 2018

How marketing teams can keep up with the increasing demands and changes of the consumer landscape.
Our guests
Susan Bidel
Senior Analyst, B2C Marketing
Forrester
Paul Giardina
VP, Demand Gen
Brandwatch
Hosted by
Dinah Alobeid
Director of Communications
Brandwatch

About the Webinar

Are you a marketer, an analyst, or a customer experience expert? In our digitally-driven world, you’re often expected to be all three. In a time when the demands of marketing are increasingly evolving, marketing teams are expected to adapt and react while staying effective and proving results.

So how do you do not only keep up, but stand out in your marketing?

Join guest speaker from Forrester Susan Bidel, Senior Analyst serving B2C marketing professionals and Paul Giardina, VP of Demand Gen at Brandwatch, as they explore the marketing team of tomorrow. They’ll discuss why marketers need to be data-obsessed and customer-centric, plus they’ll reveal how you can future-proof your marketing team to be ready for anything.

What you will learn

  • The new future of marketing
  • The skills marketers of tomorrow will need to succeed
  • How to keep your team agile in the changing landscape

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