[Free Virtual Event] Social Media Summer Camp

Join us and boost your social media potential with our data-led event

Register for free
On demand webinar

Setting the Right KPIs for Social Media Success

It is very hard to set up goals and objectives for your social media strategy. But measuring will help you understand where you are starting from.

Think of social metrics as a compass, leading your way. Once you know where you are, you can set goals going forward.

In this webinar, filmed at the London masterclass 2024, our in-house experts will explain how to measure your progress, report results and understand how to better allocate resources and $$. 


Letizia Zappa

Product Marketing Manager

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.