On demand webinar

Social Consumer Insights

In the ‘Age of the Customer’, there is no better way to understand your customers than using social data.

In this webinar, Will McInnes, CMO at Brandwatch, and Melissa Parrish, VP & Principal Analyst at Forrester Research, discuss how social listening platforms reveal consumer insights.

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Featuring

Melissa Parrish

VP & Principal Analyst

Will McInnes

Chief Marketing Officer

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What you will learn in this webinar:

How the use cases for social listening have matured from monitoring to consumer insights
Why social data should be used to inform strategy, drive marketing and inspire online conversation
How to understand and optimize the customer lifecycle using social data

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What people have said about previous webinars

Share your thoughts by using #BW_Webinar when you Tweet.

Uncover the content associated with your brand via logo recognition.Combine this with social listening to see the bigger picture #BW_webinar
— Zarina Raja (@thetrickytricky) July 11, 2017

Deliver info in the customer's ideal format. @jaybaer #bw_webinar
— Julia Kramkova (@kramkova) June 7, 2018

"If your social listening helps you understand what 'good' looks like, and how to get there, that's your return. @Emelie_SW #BW_Webinar
— Dr. Liz Gross (she/her) (@lizgross144) April 18, 2017

[Breaking News] Brandwatch named a Leader in Forrester Wave™