On demand webinar

Social Consumer Insights

Discover the true value of social in the 'Age of the Customer'.
Our guest
Melissa Parrish
VP & Principal Analyst
Hosted by
Will McInnes

About the Webinar

In the ‘Age of the Customer’, there is no better way to understand your customers than using social data.

In this webinar, Will McInnes, CMO at Brandwatch, and Melissa Parrish, VP & Principal Analyst at Forrester Research, discuss how social listening platforms reveal consumer insights.

What you will learn

  • How the use cases for social listening have matured from monitoring to consumer insights
  • Why social data should be used to inform strategy, drive marketing and inspire online conversation
  • How to understand and optimize the customer lifecycle using social data

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