Covid-19 Resource Center

Understand how consumers are responding.

On demand webinar

Social Consumer Insights

In the ‘Age of the Customer’, there is no better way to understand your customers than using social data.

In this webinar, Will McInnes, CMO at Brandwatch, and Melissa Parrish, VP & Principal Analyst at Forrester Research, discuss how social listening platforms reveal consumer insights.

Watch now

Melissa Parrish

VP & Principal Analyst

Will McInnes

Chief Marketing Officer

Watch this webinar now

What you will learn in this webinar:

  • How the use cases for social listening have matured from monitoring to consumer insights
  • Why social data should be used to inform strategy, drive marketing and inspire online conversation
  • How to understand and optimize the customer lifecycle using social data

Complete the form to get instant access to the recording of this webinar.

What people have said about previous webinars

Share your thoughts by using #BW_Webinar when you Tweet.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.