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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Social Consumer Insights

In the ‘Age of the Customer’, there is no better way to understand your customers than using social data.

In this webinar, Will McInnes, CMO at Brandwatch, and Melissa Parrish, VP & Principal Analyst at Forrester Research, discuss how social listening platforms reveal consumer insights.

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Featuring

Melissa Parrish

VP & Principal Analyst

Will McInnes

Chief Marketing Officer

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What you will learn in this webinar:

  • How the use cases for social listening have matured from monitoring to consumer insights
  • Why social data should be used to inform strategy, drive marketing and inspire online conversation
  • How to understand and optimize the customer lifecycle using social data

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.