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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Mic Drop: Always Learning – How Social Studies Group use AI (Iris) for knowledge, trend and author identification

Watch the recording of our Mic Drop event featuring Wendy Scherer, the Founder and Managing Partner of The Social Studies Group, where she shared invaluable insights into leveraging AI for social media intelligence.

In this session, Wendy reveals how The Social Studies Group uses AI tools, including Iris, to elevate knowledge gathering, trend analysis, and author identification. She also guides you through the process of building dynamic dashboards for continuous learning, curating a network of experts, and developing a powerful categorization structure with the help of AI and her extensive industry experience.

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Wendy Scherer

Founder and Managing Partner

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.