[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
How does a publishing giant like Penguin Random House use intelligence to drive their strategy?
Hear from April Flores, Director of Media Tools & Analytics at Penguin, as she gathers analyst-level insights within minutes to inform the entire publishing lifecycle.
From mining consumer insights to identifying influencers and understanding what resonates with their readers, discover how multiple teams within the business are able to drive their strategy forward using social intelligence — and how you can do the same.
Associate Director, Media Tools & Analytics, Consumer Marketing Development
Former Brandwatch Employee
What you will learn in this webinar:
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
