[Free Virtual Event] Social Media Summer Camp

Join us and boost your social media potential with our data-led event

Register for free
On demand webinar

Driving strategic decisions with instant insights

How does a publishing giant like Penguin Random House use intelligence to drive their strategy?

Hear from April Flores, Director of Media Tools & Analytics at Penguin, as she gathers analyst-level insights within minutes to inform the entire publishing lifecycle.

From mining consumer insights to identifying influencers and understanding what resonates with their readers, discover how multiple teams within the business are able to drive their strategy forward using social intelligence — and how you can do the same.

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April Flores

Associate Director, Media Tools & Analytics, Consumer Marketing Development

Phill Agnew

Former Brandwatch Employee

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What you will learn in this webinar:

  • How to get the detailed insights you need from your social data, with just a click
  • The numerous ways you can apply these insights to your work and business
  • The practical ins and outs of utilizing the Explore + Entities feature

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.