Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

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Driving strategic decisions with instant insights

How does a publishing giant like Penguin Random House use intelligence to drive their strategy?

Hear from April Flores, Director of Media Tools & Analytics at Penguin, as she gathers analyst-level insights within minutes to inform the entire publishing lifecycle.

From mining consumer insights to identifying influencers and understanding what resonates with their readers, discover how multiple teams within the business are able to drive their strategy forward using social intelligence — and how you can do the same.

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Featuring

April Flores

Associate Director, Media Tools & Analytics, Consumer Marketing Development

Phill Agnew

Director, Product Marketing

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What you will learn in this webinar:

  • How to get the detailed insights you need from your social data, with just a click
  • The numerous ways you can apply these insights to your work and business
  • The practical ins and outs of utilizing the Explore + Entities feature

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