[Live Panel] What’s next in digital marketing?

Join industry leaders @prettylittlemarketer & @jaydeipowell as they share predictions and insights on the trends shaping 2026.

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On demand webinar

2025 Trends from the B2B Institute – LinkedIn

Filmed at our Brandwatch Marketing Bootcamp in London, this session takes a forward-looking view into the key marketing and consumer trends shaping 2025 and beyond.

Join Jennifer Shaw-Sweet from LinkedIn’s B2B Institute as she shares the latest research on long-term brand building, creative effectiveness, and the shifting dynamics of trust and attention in the B2B space. Gain valuable insights into how top-performing brands are preparing for the future and what marketers can do today to stay ahead. 

Featuring

Jennifer Shaw-Sweet

EMEA Lead B2B Institute

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.