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Veganz | From Startup to Stock Market Using Social Listening

When your company evolves in an industry as saturated as the food one, understanding what consumers want and engage with is paramount.

Watch this presentation by the CMO of Veganz, the leading vegan brand in Germany, to discover how they use social listening in their marketing strategy, from product optimization to measuring the ROI of their event marketing and more.

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Moritz Möller


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What you will learn in this webinar:

  • How Veganz has embedded social listening in their marketing KPI development
  • How Brandwatch helped them understand and measure the impact of their brand repositioning and shift to ATL communications
  • How competitive social insights were used to fuel their conversations with trade partners

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