On demand webinar

Veganz | From Startup to Stock Market Using Social Listening

When your company evolves in an industry as saturated as the food one, understanding what consumers want and engage with is paramount.

Watch this presentation by the CMO of Veganz, the leading vegan brand in Germany, to discover how they use social listening in their marketing strategy, from product optimization to measuring the ROI of their event marketing and more.

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Featuring

Moritz Möller

CMO and CPO

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What you will learn in this webinar:

How Veganz has embedded social listening in their marketing KPI development
How Brandwatch helped them understand and measure the impact of their brand repositioning and shift to ATL communications
How competitive social insights were used to fuel their conversations with trade partners

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Watching my fellow Yankees, Giants, and craft beer fan (+ fellow Tweep), @ericmartinyc, dropping knowledge bombs this morning on this @Brandwatch webinar 🔥 https://t.co/5Lqeit8xhe pic.twitter.com/Tl8HlbAqL2
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#bw_webinar Precisely @jaybaer The key strategic impact of social was to connect customers and turn individual complaints into a connected tidal wave that organisations and brand owners could not ignore and needed to respond to, effectively and transparently. @Brandwatch
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