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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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746 items found for "social presence showdown"

blog article

10 Ways to Prove the Value of Social Media Monitoring

Marketing

By Iris VermerenNov 21 2013

...ave always struggled when it comes to quantifying social media activities. Measuring your social ROI may not be perfect, but it’s not impossible either. By setting up goals and using various available metrics, you can determine the views, impressions, new subscribers, interactions and comments on key...

blog article

Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

Marketing

By Kristian BannisterJan 4 2016

...erstand what obstacles they’re facing and propose social data as a solution.” Ben Donkor – Social Media Analyst, Microsoft Tell stories with the data Often when we talk about the uses for ‘social data’ with prospective customers it’s the simple anecdotes that are most effective. As an example, an ice...

blog article

Marketing: 6 Key Social ROI Questions Answered by Top Industry Influencers

Marketing

By Ruxandra MindrutaSep 25 2015

...e of everything we do” – Mike Allton.   When does social data and social listening tools become relevant when talking about ROI?   There was common agreement that using social listening platforms can have an extremely powerful impact on the quality of your ROI measurements. Ted pointed out that liste...

blog article

The Buy Button Invasion: Is Social Commerce Finally Taking Off?

Marketing

By Kit SmithJul 14 2016

...commerce actually happening? The current state of social commerce Social commerce is a subset of electronic commerce. It harnesses social media, user interactions, and content to facilitate the buying and selling of products and services. This should happen on the social platform itself, rather than...

blog article

How To: Make the Most of Social Data in Your Insights Center of Excellence

Marketing

By Dinah AlobeidAug 16 2017

...andwatch, we believe in the far-reaching value of social data. But we also know social is even more powerful when analyzed alongside other data sets; ask any market researcher and you’ll hear a resounding “yes!”. But when it comes to selecting which social metrics to measure and prioritize in your te...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.