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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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696 items found for "social presence showdown"

blog article

Marketing: 6 Key Social ROI Questions Answered by Top Industry Influencers

Marketing

By Ruxandra MindrutaSep 25 2015

...e of everything we do” – Mike Allton.   When does social data and social listening tools become relevant when talking about ROI?   There was common agreement that using social listening platforms can have an extremely powerful impact on the quality of your ROI measurements. Ted pointed out that liste...

blog article

How To: Make the Most of Social Data in Your Insights Center of Excellence

Marketing

By Dinah AlobeidAug 16 2017

...andwatch, we believe in the far-reaching value of social data. But we also know social is even more powerful when analyzed alongside other data sets; ask any market researcher and you’ll hear a resounding “yes!”. But when it comes to selecting which social metrics to measure and prioritize in your te...

blog article

The Buy Button Invasion: Is Social Commerce Finally Taking Off?

Marketing

By Kit SmithJul 14 2016

...commerce actually happening? The current state of social commerce Social commerce is a subset of electronic commerce. It harnesses social media, user interactions, and content to facilitate the buying and selling of products and services. This should happen on the social platform itself, rather than...

blog article

5 Social Media News Stories You Need to Read Right Now

Online Trends

By Yasmin PierreApr 8

...Quick bites of social media goodness for you to absorb and share with your network....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.