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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Marketing: Using Reports to Tell the Story of Your Social Media Performance

Marketing

By Ben EllisMar 30 2015

...what did people say about our brand and products online? why did people say that? what did we do about it, if anything? If you are a Brandwatch user, then you already have Brandwatch Automated Reports. (In case you missed it, click here to find out more about it). Thanks to this feature, you can get...

blog article

An Interview With The Man Who Invented Tweetups

Marketing

By Joel WindelsFeb 14 2012

...orm a follower about some new technology, or give feedback to our product development teams based on trends and data we’re seeing surfaced. Which companies do you think have ‘got social media right’? I don’t think it’s a matter of “getting it right” overall, because getting it right can mean differen...

blog article

Mastering Brand Management: Context, Strategies, and Real-World Examples

Marketing

By Emily SmithDec 21 2023

...Here’s how you can create and implement a strong brand management strategy....

blog article

Industry Insider: The Price of Loyalty – Schemes Must Reward, Not Exploit

Marketing

By Chris OwenJul 5 2016

...nts therefore equate to a £1,500 spend (or £3,000 online). For this you could get a 6-month weekly magazine subscription; and for just 280,000 points (£2,800 in-store, £5,600 online), you can get an annual subscription. You know, I’m not sure these are bargains. Granted, if you saved up a bit more an...

blog article

Frappuccino Happy Hour: Starbucks’ Mystical Flavor Influx Muted Its Midnight Mint Mocha

Marketing

By Kellan TerryMay 5 2017

...e Dragon Frappuccino only registered around 5,600 online mentions, and the Mermaid Frappuccino saw even fewer at 4,800. These drinks may have been an attempt to capitalize off of the massive social reception of the Unicorn Frappuccino, and their conception made in jest. However, the very real Midnigh...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.