Blog > Bryan Tookey

Google+: Why It Is Great And Why It Will Fail (Probably)

June 29th, 2011. Posted by
Google+

I have a confession: I work in social media and I hate using Facebook. Apart from not wanting to be seen as a show-off (even if, at heart, I am one), the main reason is that I can’t figure out how to navigate »


Brandwatch Tutorial – Session 1: Social Media Monitoring 101

November 12th, 2010. Posted by

Let me introduce you to a series of posts on how to use Brandwatch for Social Media Monitoring and Reporting.

This series should explain how to get the most out of Brandwatch, in very practical terms. Each post will describe one particular use-case, starting from the simplest all the way to more advanced uses. »


Social Media Monitoring: how to build a good query

September 22nd, 2010. Posted by
haystack3

Social Media Monitoring is bit like finding a needle in a haystack, or lots of needles but in a big haystack. For most brands there are dozens or hundreds of interesting mentions every day, but the problem is that they are hidden among thousands of less interesting or completely irrelevant mentions. Defining the query properly, with Boolean words like AND, NOT, OR etc., can reduce this problem so that it feels more like looking for needles in a mere handful of hay (apologies for stretching this metaphor uncomfortably far).

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How Are Workspace And Query Related?

April 22nd, 2010. Posted by
bw-thumbnail-classroom

(Answer: it is a bit like the relationship between a classroom and some students.) »


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