Social Media Monitoring
Boldly take your brand messaging to new frontiersA long time ago in a galaxy far, far away, brands had complete control of their positioning. Now even the most well-intentioned, perfectly crafted message can draw all kinds of alien commentary. Like it or not, your communications now have a life of their own. As a marketer the onus is on you to pay close attention to who is receiving yours. You need to know when, where and how you’re getting the most reach and impact. Which clusters should you prioritize for engagement? How can you best connect with your prospects, and what pulls a prospect into orbit? Brandwatch gives you the view from the bridge, helping you answer all of these questions with sophistication and precision.
- Expand your universe with intelligent engagement
Up-to-the-minute notifications about important conversations enable your business to get involved at the right places at warp speed.
- Ensure your messaging phones home
Finding the most active communities relevant to your brand means you can immerse your business in the behavior and outlook of your target audience. It’s the only way to know what will really resonate across the reaches of space.
- Help your revenue eclipse your expenditure
An accurate and comprehensive reflection of online buzz means the real impact of your campaigns is plain to see. Choose from a myriad of metrics and combine with your costs and revenues to truly comprehend your ROI.
Now that’s real value you can broadcast back to the mothership.
A revolution in monitoring and analysisSocial media has led to nothing short of a bloodless coup in research. Businesses are now able to tap into public opinion and discover what people really think about them, their ideas and their products. Online conversation yields a level of honesty and transparency that the old regime of surveys and focus groups could never hope to match. With the power of Brandwatch at your fingertips, filtering, segmenting and manipulating entire collective farms of information is easier than the most wide-eyed idealist ever imagined. Brands of the world, untie. You have nothing to lose but your limits. From the era of simply posting sentries on your keywords, march forward with Brandwatch towards the glorious next level of social media research. Imagine being able to segment automatically by mention-type: complaint, review, referral, buying signal or by author-type: customer, competitor, prospect, advocate, detractor, recidivist lickspittle lackey. Ruthless.
- Easily segment and analyze large crowds of data
One of the greatest strengths of Brandwatch comes to the fore when you need to make sense of huge volumes of data without spending hours trawling through. Search within your data and filter it in endless ways, then categorize, tag or edit it all with a couple of clicks. Revolutionary.
- Lighten your labor with customized automatic analysis
It’s not always possible to analyze every piece of data manually; but thanks to Brandwatch, it’s no longer necessary either. Set up customized linguistic rules for ongoing automatic analysis and tell Brandwatch what to do with the output.
- Understand what the people really think
To get a true picture of how you are really perceived, you need comprehensive coverage of every conversation taking place. Only with a tool as powerful as Brandwatch can you effectively cross-reference and compare data from different regions, different time periods and different markets.
It’s time to embrace the change.Join the revolution
Your reputation is your lifeblood. Nurture itThe viral potential of social media clearly works both ways. How you interact and carry yourself in the public domain says a lot about your brand. The perception it fosters as a result—good, bad or indifferent—can infect the internet at lightning speed and make a permanent mark on the minds of influencers and potential buyers. That can either be great news or the exact opposite. So there’s no time like the present to get savvy about cultivating your brand’s health and protecting it from the risk of contagious disease. Brandwatch prescribes just the right remedy, detecting patterns of discussion, behavior and sentiment that matter, along with genuine pockets of influence. Real-time email alerts allow you to treat life-threatening conditions before they go viral and boost your resistance to attacks.
- Track your footprint; measure your reach
Make sure you know exactly where your press releases are published and be clear on how far your tweets, posts and articles spread across the web.
- Take the pulse of public opinion
Locate key figures and sites; discover what your target influencers find interesting. You can then highlight them as prospects for healthy engagement and incorporate them into your PR strategies.
- Build up immunity against reputation risks
With the speed, coverage and tools of Brandwatch at your fingertips, your online reputation becomes infinitely more manageable. By remaining totally alert, you’ll be able to pick up potentially damaging conversations and intervene before they escalate.
No brand will ever be able to keep their reputation’s bill of health permanently squeaky clean, but with effective use of Brandwatch you can be sure any symptoms you face will never be chronic.Interested in a diagnosis?