Why Brandwatch/Key Features

The app is built with customization in mind, so whether it’s a lick of paint for your white label or a reconstruction of the dashboard layout, Brandwatch is malleable enough for your needs.

You can filter, tag, chop, change, star, slice, skew and stab your data so that it sits in perfectly neat categories. Set your filters/search as you wish and perform bulk actions such as categorization, sentiment-change or deletion on thousands of mentions with just a couple of clicks.

Our sophisticated Topics component automatically determines key trends and themes about your query, which can be modified to display sentiment, categories and tags too.

The vast range of metadata we attribute to each mention/source in your dataset gives you incredible power when it comes to segmenting and filtering. You can also perform fully fledged Boolean searches within your queries, allowing you to get infinitely granular.

You needn’t tackle every mention manually – Brandwatch can deal with them for you. Just specify your criteria for the mentions in question and set up whatever combination of categorization or assignment Rules you need. Then, leave the system to do the work for you.

You can set up your own customized Alerts so that we’ll send you an email whenever the data matches your criteria, as it comes or when it reaches certain thresholds. It’s your call.

Mentions come with a host of supplementary data, such as page-type, time-stamp, location, author and bucket-loads of other information that’ll provide you with everything you could ever want to know.

We use intelligent techniques to decipher exactly where in the world people are talking about your term, drilling down from the continent of origin all the way to the city level.

Our advanced sentiment analysis means you can understand the tone of your data at a moment’s glance, automatically separating the swear words from the care words.

We provide you with a myriad of statistics to help you determine who’s important to your brand. Experiment with information on traffic, comments, views, followers, site credibility and even third-party influence collators to aid you in your hunt for influencers.

Data is brought to life with versatile charts that let you display your data in countless ways, adding that valuable visual aspect to your reporting.

We build our user-friendly interface with the latest web technology to make it slick, ultra responsive and light on your resources.

Our world-class development team updates the app at a ridiculous pace, adding features almost every week to make sure your experience is improved on a continuous basis.

A network of analysts is at hand to perform manual sentiment validation, categorization and data cleaning for you as an optional extra.

Free personal training complements a suite of other assets, from videos and FAQs to feature requests and an email support team, as well as plenty more in our support portal.

Every Enterprise client is assigned their own personal account manager, who will be at your beck and call in times of need.

Our coverage spans across 25 different languages, with our cultured appetites even accommodating custom-built sentiment classifiers for each dialect.

Unlike other tools, we give you full control of your search, granting you the power to carefully construct your query to an unbelievably refined level.

We gather and house data from the web ourselves using our own crawlers and data centres. Our renowned team of PhDs also helps develop the bespoke Natural Language Processing (NLP), spam and other technologies that set Brandwatch apart from the competition.

If you’d like us to take you back to a simpler time, before Pinterest was piqued or when MySpace was king, then our unparalleled capacity for historical data will suit you perfectly.

You can get your data to take out, either directly through our API or through the in-app export options, which include image, CSV and Excel formats.

It’s not all one-way traffic with Brandwatch. You’re also able to reply, post and share right from inside the app, keeping your web browser tab management under control.

Our workflow facilities make it easier to cycle through mentions and ensure each gets the attention it requires. Found a sales lead or a customer service issue? Assign it to the relevant member of staff so they can handle it, add notes if needed and check it off when resolved.

With unlimited users available at no additional cost, it’s only fair that we also offer simple ways for you to share your analysis work with others.