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29 Free Writing Tools and Resources Marketing

By Kit Smith on September 27th 2017

While improved technology and empowered customers have heralded the rise of content marketing, the importance of communicating well with others is as old as humanity itself.

Luckily, unlike the caveman, we have at our disposal an array of writing tools that can make our communication even better. Whether you are struggling with your productivity, are unable to come up with ideas, or can’t write with the sounds of a busy office, there is a tool for you.

Title writing tools

Title Case

Not sure which letters should be capitalized in your title? Simply copy and paste your headline into this tool and it will convert it into perfect title case.

Headline analyzer

CoSchedule’s headline analyzer breaks down your headline, segmenting different types of words, and giving you hints on how to improve it.  It gives you a score each time so you can try various combinations and pick the winner.

Headline analyzer

Writing productivity tools

Focus Writer

This writing app focuses on an uncluttered interface and has a hidden menu that you access by moving your mouse to the edge of your screen. Over 20 languages are supported, it features daily goals, timers and alarms, customizable themes, spellcheck and autosave.

Calmly Writer

Does too much clutter distract you? Maximize this writing tool and you are faced with a sea of white and a blinking cursor. Hidden in the menu is a nice feature which estimates reading time. Available as a browser extension or online.

StayFocusd

Sometimes it’s not the clutter that distracts you, but the lure of lolz on Twitter. This highly customizable browser extension increases your productivity by allowing you to limit the amount of time that you can spend on certain websites.

The Most Dangerous Writing App

Even its creators call this app sadistic. If you stop typing for more than about 3 seconds it deletes everything you have written up to that point. It could force you into completing your work before that looming deadline, or it might just make you destroy your laptop in a fit of rage.

Writing tools like the most dangerous writing app can help productivity

Ilys

A unique take on a writing tool that will help anyone who is too precious over their first draft. You set a word limit at the start. When you start typing, the screen flashes up one letter at a time. You can only see what you have written, and edit that copy, once you have exceeded your set number of words.

Otranscribe

Anyone who has had to transcribe some audio will know how painful it can be, especially when you have to switch between an audio player and a word processor. This tool allows you to upload your audio or video file and features a word processor with controls for the audio on the same page.

Style and grammar tools

Hemingway editor

The Hemingway editor allows you to paste your content into the tool and it will analyze it sentence by sentence.

The point is to make your writing bold and clear. It’s like a spellchecker, but for your style. It makes sure that your reader will focus on your message, not struggle through your complex prose.

Hemingway editor is a content writing tool

ProWritingAid

This writing tool features a large number of checks on your writing, from vague words to sentence length and overused words.

Grammar girl

Don’t know if you should be using effect or affect? Struggle with semicolons? Grammar girl has your back, with a library of clearly worded tips that will help clear things up.


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UK vs US spelling

For anyone educated in the UK but writing for the US market, here is a comprehensive list of the variations between the two versions of the English language.

Wordcounter

This tool ranks the most frequently used words in any given body of text. You can use it to discover words you overuse or to extract the keywords from a great piece of content you’ve found.

Thesaurus.com

If Wordcounter has revealed you are overusing the same words, head over to Thesaurus.com to find alternatives.

thesaurus.com screenshot

Grammarly

Basically a very good spelling and grammar checker. Grammarly says it corrects over 250 types of grammatical mistakes. It also covers contextual spelling errors and poor vocabulary usage.

Cliche Finder

Enter a body of text and this tool will find a cliché faster than a speeding bullet.

SEO writing tools

Yoast WordPress Plugin

If you are writing content optimized for search engines, this WordPress plug-in will score your efforts based on several factors and ensure you don’t forget any vital components of SEO.

SERP title tool

Enter your title tag, meta description, and URL to see how they’ll appear in a Google search result.

Collaborative writing tools

 

Google Docs

You can choose who to share your documents with, both inside and outside your organization, and decide on their level of access to allow editing or comment only input.

Research & Idea generation

Alchemy Text

If you want to extract the important topics from a great piece of content, this is the tool for you. AlchemyLanguage is a collection of APIs that offer text analysis through natural language processing. It can analyze text to help you understand its concepts, entities, keywords, sentiment, and more.

Google Trends

Discover trends and see if the subject you are thinking of writing about is taking off or fading into obscurity.

Portent’s Content Idea Generator

A writing tool for when you’re stuck staring at a blank page. Simply enter a topic and it will suggest a title, and provide some resources for further reading.

Content idea tool screenshot

HubSpot’s Blog Topic Generator

Another tool to help when you’ve got writer’s block. Add three nouns to this tool and HubSpot will return 5 blog headline ideas.

Brandwatch

Excuse us for blowing our own trumpet, but Brandwatch has several useful functions for a content marketer. Discover relevant trending content, research your audience and what they are talking about and unearth influencers to amplify your content. We’ve written a free SEO and content guide if you’d like to know more.

Miscellaneous writing tools

Read-O-Meter

Want to give your readers an estimated reading time? Simply copy and paste your text into this tool for an estimate.

A Soft Murmur

If you find the noise of the office too distracting and wish you were on a beach instead, this tool has a variety of ambient sounds out to help with distraction free writing. You can mix your own sounds, so if you find a burning coffee shop relaxing, they’ve got you covered.

Ambiant noise tool

A proofreading tool

Natalie Meehan

Our blog editor, who reads everything before it is published. Having a second pair of human eyes is invaluable. You will probably have to get your own human, as Natalie is very busy and doesn’t have time to read your content as well.

Content marketing resources

To end this list in the most helpful way possible, we thought we’d leave you with some further reading to brush up your content marketing knowledge.

Beginner’s Guides

You can find all sorts of beginner’s guides to SEO and content across the web, but I’d recommend Moz as a great place to start. Their guides are thorough while being easy for anyone to understand.

Moz’s Beginner’s Guide to SEO

Moz’s Beginner’s Guide to Content Marketing

Blogs

These five blogs are all leaders in the content marketing blogging world. Keep an eye on these for expert advice.

Content Marketing Institute

Convince and Convert

Marketing Insider Group

The Content Strategist

Copyblogger

With these writing tools in your arsenal, your content should receive that extra boost to help it stand out from the competition.


Brandwatch Analytics

Use social data to drive your content marketing research and lead the conversation.

Find out more

Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

  • Maurice Escher

    It is worth having such a long list of tools? Yes, definitely. It goes without saying that almost no one denies the importance of them. Knowing the fact that effectiveness of writing career-building requires a great deal of time and resources, we strive for finding the best tools which can somehow help us to save our living energy store. I like the categories you made, Kit! Your article reminds me a helpful catalog of a qualitative online magazine. I would only add some plagiarism detection tools like Unplag to a proofreading or style and grammar category, since plagiarism (intentional or unintentional) mars the quality of written work and, what is more, ruins author’s reputation.

  • Kit Smith

    Thanks Maurice. I hadn’t heard of Unplag but it’s a great suggestion. Thanks for the recommendation!

  • Martins Samuel

    Make that 30. Tone API (toneapi.com) allows you to optimise for emotional impact.

  • Hello,
    Most of the tools are paid how can we assume that free tools are available. Everyone needs business in this world using the trial scheme. Not think this is much helpful. :(

  • Kit Smith

    Hi, thanks for your comment.

    The majority of the tools on this list are indeed completely free.

    I did include a small selection of paid tools. I thought were worth listing as I found them interesting and they offer something different to the others. They also all include free trials or demos, so you can test them out and see if you find them as interesting as I did.

    Thanks!

  • Hi Mr. Smith,
    I am agree with You but my concern is basically about some tools i have tested they only offer trial/demo or after registration redirecting to payment page. Is it not possible to free offer the content writing or content branding rather then just payment to them self. :(

  • Misbah

    Its an
    interesting blog.

  • Thanks for such an informative list! There are so many tools that are worth noting! They definitely can help to write high-quality content. There can be various difficulties on the way toward good writing, for example plagiarized content. In such cases, I utilize PlagiarismSearch. Chech it out, I believe you’ll like it.

  • kommepc

    You might also love Power Thesaurus (https://www.powerthesaurus.org) – it’s an easy-to-follow, crowdsourced online thesaurus.

  • Prasad

    Awesome!!! All I need is under one roof!!!

  • I was looking for a tool and searching the internet I came here where I found 29 Free writing tools, Yoast WordPress Plugin is in my opinion the best of all these tools, but all are very good