3 Awesome Ways to Use Audience Uploads

1. Discover hidden interests within an existing market

Let’s say you’re a large fashion retailer and have a group of engaged customers that are also new mothers. You might know the products they buy, the feedback they give you, and the complaints they raise. But there’s an opportunity to find out much more.

By uploading your list of engaged customers into Audiences, you can start to see patterns within the group including their professions, interests, and more.

In this example, we were able to find that the majority of these new mothers were also much more likely to be interested in yoga and pilates in comparison to the average tweeter.

With this valuable insight, you might decide to connect with a yoga influencer to help market your products, or perhaps your visual merchandising team will simply move the sports bras a little closer to the nursing bras in store. Maybe you’ll even make a brand new product especially for this market.

Audience Uploads enables you to gain access into the specific demographics that make your customers unique, including the Twitter accounts they follow, and the keywords in their bio. Simply import a list of custom audience data into Audiences to learn more about these people, ensuring your brand knows what kinds of campaigns excite and delight them.

2. Explore newly discovered markets

Let’s say you’re expanding from a UK-specific market to a US one. How can you know if consumers in the US will respond in the intended way to your marketing messages? How do you know who your competitors are and which are dominating? How can you learn more about the individuals within this market, and what they want and need?

With Audience Uploads, you can now upload Twitter handles exported from anywhere to gain further insight into a specific group of people, giving you total flexibility with your audience data.

This means that if you uncover a potential new market within a digital consumer intelligence platform like Brandwatch Consumer Research, you’ll be able to find out more about the very real people in this market that are discussing your brand or products, even if you have never interacted with them before.

Discover their interests. Explore their professions. Get to know them.