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Brandwatch Blog Articles by Carrie McIlveen

Carrie McIlveen

Carrie is US Director of Marketing at Metia Group - the global performance marketing agency with offices in London, Seattle, Austin and Singapore. Metia employs over 130 highly skilled digital and marketing professionals, each an expert in a particular area or specialization.

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Carrie McIlveen

Carrie is US Director of Marketing at Metia Group - the global performance marketing agency with offices in London, Seattle, Austin and Singapore. Metia employs over 130 highly skilled digital and marketing professionals, each an expert in a particular area or specialization.

323

Marketing Personas, Personalization, and How to Make Your Strategy a Success

Consumers increasingly demand more from companies. Customers expect products, services, and information that cater to their individual needs and desires. It’s no surprise that delivering personalized experiences is a top priority for marketers. Personalization is the most powerful method of engaging customers. If you can customize your particular business or service to their individual needs, you will […] Read more

Marketing By Carrie McIlveen on July 27th 2017