Brandwatch Blog Articles by Martin Thomas

Martin Thomas

@crowdsurfing

Martin Thomas is a social business consultant and Institute of Directors’ course leader on digital and social media.

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Martin Thomas

@crowdsurfing

Martin Thomas is a social business consultant and Institute of Directors’ course leader on digital and social media.

343

5 Steps For Bringing Social Data to the Heart of Corporate Planning and Marketing Strategy

Real people in real situations, talking about real things in their real words and in real time. It’s like being given access to the world’s biggest and best focus group. Compelling, isn’t it? Market research transformed. Advertising planning reinvigorated. Customer service taken to new heights. Marketing campaigns informed by new insights into customer behavior and […] Read more

Commentary By Martin Thomas on December 5th 2017