Your field guide to navigating the social media wilderness - powered by 18M+ data points and expertise from 1,000+ marketers.
By Maxwell GollinMay 27 2025
By Maxwell GollinMar 31 2022
By Maxwell GollinNov 13 2018
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
