US
  • US
  • UK

Language

  • English
  • Deutsch
  • Español
  • Français

Brandwatch Blog Articles by Ronald van Loon

Ronald van Loon

Ronald helps data-driven companies generate business value with best of breed solutions and a hands-on approach. Ronald has been active in the data (process) management domain for over 18 years, founded multiple companies and is now director at Adversitement – leaders in Big Data and data process management solutions.

307

Search the Blog

Ronald van Loon

Ronald helps data-driven companies generate business value with best of breed solutions and a hands-on approach. Ronald has been active in the data (process) management domain for over 18 years, founded multiple companies and is now director at Adversitement – leaders in Big Data and data process management solutions.

307

Best Practice: How Customer Experience Can Fuel Business Growth

I attended an interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key take away of the entire session was that customer experience is the beginning and the core of digital transformations – it is where […] Read more

Ask an Expert By Ronald van Loon on August 29th 2017

Artificial and Augmented Intelligence: Talks with Intel’s Chief Data Scientist, Bob Rogers

I recently sat down to chat with Bob Rogers, Intel’s Chief Data Scientist for Analytics and AI. I sought out answers to the some of the most popular questions related to artificial and augmented intelligence. The entire interview was illuminating, and shed some light on aspects that many people wouldn’t know about. So what is […] Read more

Interview By Ronald van Loon on August 2nd 2017

Expert Advice: How To Become A Digital Company

Do you want to be a digital enterprise? Do you want to master the art of transforming yourself and be at the forefront of the digital realm? How can you change your business to achieve this? Derive new values for yourself, and find better and more innovative ways of working. Put customer experience above and beyond […] Read more

5 Ways Businesses Can Cultivate a Data-Driven Culture

The pressure on organizations to make accurate and timely business decisions has turned data into an important strategic asset for businesses. Booming data-driven has never been more important. In today’s dynamic marketplace, a business’s ability to use data to identify challenges, spot opportunities, and adapt to change with agility is critical to its survival and […] Read more

Commentary By Ronald van Loon on June 22nd 2017

The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

Data is rapidly becoming the lifeblood of the global economy. In the world of Big Data and artificial intelligence, data represents a new type of economic asset that can offer companies a decisive competitive advantage, as well as damage the reputation and bottom-line of those that remain unsuccessful at ensuring the security and confidentiality of […] Read more

How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

The Internet of Things (IoT) is changing our world. This may seem like a bold statement, but consider the impact this revolutionary technology has already had on communications, education, manufacturing, science, business, and many other fields of life. Clearly, the IoT is moving really fast from concept to reality and transforming how industries operate and […] Read more

Marketing By Ronald van Loon on April 6th 2017

How to Discover Hidden Value in Your Customer Journey

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the customer experience and your customers’ journey as they interact with your brand. Today, thanks to the advent of the Internet and […] Read more