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Brandwatch Blog Articles by Sophie Eagan

Sophie Eagan

Sophie Eagan works for PublicizeMe, an online digital publishing agency that specialises in high quality guest posting.

119

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Sophie Eagan

Sophie Eagan works for PublicizeMe, an online digital publishing agency that specialises in high quality guest posting.

119

10 Most Popular Social Bookmarking Websites

Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness. The more people who have access to your great content, […] Read more

Marketing By Sophie Eagan on October 28th 2017

How Retailers Are Using Social Media In-Store to Boost Sales

In the online era, retailers have more competition than ever before. At one point, the competition came from fellow brick and mortar stores and business owners were dealing with customers face to face. The rules of the game have changed but there are things like online reputation management and using social media to connect with […] Read more

Marketing By Sophie Eagan on Feburary 13th 2015

Dealing With Negativity on Social Media

As much as social media is an essential part of your businesses marketing, you should recognise that it isn’t always going to be 100% positive. Over the past few years customers have started to use these public social media profiles as a way to complain a company – this is not something that you should […] Read more

Marketing By Sophie Eagan on April 23rd 2014

What are the Risks for Financial Advisers using Social Media?

Financial advisers work in a rather conservative industry, but that doesn’t mean that they are not interested in stepping forward to embrace the advantages of social media to build a brand and grow their business. Since this industry is highly-regulated, advisors must take care when using social media to avoid risks associated with this medium. Read more

Marketing By Sophie Eagan on Feburary 27th 2014