Groupon, Eurostar, Fitbit: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world.

Having recently spent more time delving into the always interesting world of consumer market insights, we’ve been using Brandwatch Analytics to uncover and select the best roles in the field, and here we’ll cherry-pick the best jobs across the globe for you – because we’re nice like that.

From Nielsen, to Unilever, to AEP, we’ll be updating this page regularly with the most exciting opportunities in the market.

Does your organization have a role you’d like featured in our roundup? Contact Ruxandra Mindruta at [email protected].

The best new consumer market insights roles

Consumer Insights Manager
Location: Columbus, OH

Company: American Electric Power

This position will directly support Marketing, Product, and Innovation teams with actionable insights garnered from cross-functional analytics & research teams.  This individual will be the guardian of research and insight initiatives and deliver recommendations for additional revenue driving product and marketing opportunities.

The Consumer Insights Manager plays a critical role in setting business strategy by addressing key questions about customer needs, behaviors, and preferences. This position requires a high degree of collaboration with cross-functional teams to drive consumer-centric strategies, to present forward-thinking consumer trends and to socialize consumer and product insight.

Read more and apply here.

Senior Executive, Consumer Insights

Location: Delhi, India

Company: Nielsen

The purpose of this role is maintaining a client service orientation by managing day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects. The successful candidate will maintain an accurate, complete, up-to-date, and insightful client business profiles to be shared with senior management.

Additionally, they will assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company’s quality standards

Read more and apply here.

Digital Insights Manager

Location: Brentford, GB

Company: GSK

This role will manage the implementation of CGA’s digital insights strategy, supporting the whole of the function in continuously improving its digital impact and supporting the Digital, Data and Analytics change program across the company.

The successful candidate will act as a strategic partner to CGA communication teams in the delivery, from inception to learnings, of external and internal content campaigns and key events throughout the year.

Read more and apply here.

Senior Manager, Market Research

Location: Chicago, IL

Company: Groupon

Reporting to the VP of Consumer Insights, the Senior Manager is responsible for managing Merchant & Product Research, providing strategic and analytical guidance to these core groups of the Groupon organization.

They will provide top line and detailed analysis, reports, presentations and highlights covering Groupon categories/ brands, as well as utilize critical thinking skills to analyze industry dynamics in order to formulate robust and timely strategic planning in order to support the Sales and Product teams.

Read more and apply here.

Customer Research and Data Insight Manager

Location: London, UK

Company: Eurostar

The Customer Research and Data Insight Manager is responsible for fulfilling the customer insight needs across departments and uses available customer data to provide actionable insight to the business.

Eurostar is looking for someone who will proactively explore and investigate customer data using statistical expertise to help the business take informative decisions. They will monitor and track performance of the customer journey by analyzing and summarizing key findings from their on-going customer trackers.

Read more and apply here.

Manager of Product Strategy Research, Market Research & Brand Strategy

Location: San Francisco, CA

Company: Fitbit

Responsibilities include developing and synthesizing insights into frameworks that inform strategy and drive key business decisions across product and marketing.
You will fuel a company culture of being anchored in deep understanding of target consumers.

The successful candidate will own the design, execution and interpretation of qualitative and quantitative market research across the Fitbit family of products that will inform growing the brand and retaining users.

Read more and apply here.

Consumer Market Insight Assistant Manager 

Location: Singapore, SG

Company: Unilever

You will shape and deliver critical consumer insight for Vaseline projects, distilling information from primary and secondary research or delivering original research, with clear recommendations and actions the business should take.

Responsibilities include developing smart CMI project plans, against budget, to identify key opportunities, shape amazing concepts, define brilliant products, packaging and effective communication that drives sales and equity.

Read more and apply here.

Do you work in consumer insights and want or need a little inspiration? Browse our content for you, here.