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Google, Zynga, Unilever: We’ve Found the Best Consumer Insights Roles for You Consumer Insights

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world.

Having recently spent more time delving into the always interesting world of consumer market insights, we’ve been using Brandwatch Analytics to uncover and select the best roles in the field, and here we’ll cherry-pick the best jobs across the globe for you – because we’re nice like that.

From Google, to Estée Lauder, to Samsung, we’ll be updating this page regularly with the most exciting opportunities in the market.

Does your organization have a role you’d like featured in our roundup? Contact Ruxandra Mindruta at

The best new consumer market insights roles


Insights Analyst – People Data Centre

Location: Leatherhead, GB

Company: Unilever

The PDC Insights Analyst will be part of the Global Category or Market PDC team, and will be responsible for analyzing a wide range of data to help inform marketing, brand and business strategies. They will ensure that internal briefs are translated into analytical projects and will be responsible for making sure the analysis is relevant for their specific category or market.

They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity.

Read more and apply here.


Analyst, Market Insights

Location: London, GB

Company: Google

As a Research Manager on the Market Insights team, you develop and implement Google’s marketing research vision. This research will inform future marketing strategy and help businesses to make the most of the web.

You understand consumers, have analytical horsepower and business judgment and define and prioritize research projects that illustrate and support the impact of advertising and media. You have experience drafting surveys, constructing marketing tests and driving the design and implementation of quantitative and qualitative studies.

Read more and apply here.


Senior Consumer Insights Manager

Location: San Francisco, CA

Company: Zynga

The successful candidate will focus on cultivating and leveraging the “voice of the consumer” across marketing and game design initiatives. Your work will help drive innovations and improvements for both live games and new games in development.

He/she should have extensive experience designing research programs in support of business needs, managing key tracking studies, analyzing and visualizing data, and socializing information across the organization.

Read more and apply here.


Director of Consumer Research Insights

Location: Glendale, CA

Company: DineEquity

Directly reporting to the VP of Consumer Insights, the Director of Consumer Research Insights will work or revising, optimizing and developing DE’s consumer insights program that will inform the company, brands, product and marketing strategies.

Responsible for the management and development of the DE Brand and Product insights team, you will guide the team through product development, design and delivery.

Read more and apply here.


Director, Consumer Insights

Location: New York, US

Company: The NPD Group

The Technology team is seeking a Director in Client Development to work as a partner with their premiere clients. This person will be responsible for building senior level relationships, providing analysis and value-added insights, delivering flawlessly and driving revenue through consultative selling.

This position will be based in New York with at least one direct report.

Read more and apply here.


Director, Consumer Insights, Corporate Marketing

Location: New York, US

Company: The Estée Lauder Companies


The director Consumer Insights serves as the dedicated expert for ELC brands to ensure integration of consumer information and insights that lead to action in the brand development and innovation processes. The role requires deep rooted knowledge of consumer insight methodologies and of dissemination processes that leads consumer and customer insight into action.

Constant collaboration with departmental colleagues to facilitate shared learning and cross-fertilization of ideas and knowledge with regional counterparts and peers in other brand CI roles is also essential.

Read more and apply here.


Senior Manager, Research Lead

Location: Mountain View, CA

Company: Samsung Electronics

The Insights Lead should successfully weave a compelling narrative of emerging consumer behaviors by using both qualitative and quantitative research methodologies as well as secondary research. The main objective of this position is to develop and manage research programs that provide insights into emerging lifestyles and develop product opportunities based on those insights.

They will conduct primary/secondary research, generate strategic insights, and work with Innovation managers to develop new product opportunities.

Read more and apply here.


Do you work in consumer insights and want or need a little inspiration? Browse our content for you, here.

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  • priya sharma

    Very nice post.Thanks for posting about consumer market insights roles.It is very informative for all of us.
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  • Raj Bir

    Thanks you for your posting , its really great ,