Let’s zoom in on a few of the above trends.

Home workouts

If there is one silver lining to the pandemic outbreak, it’s that individuals are turning into fitness enthusiasts. Whether it is due to their usual fitness centres being temporarily closed or that they are taking it up as a new activity, people are adapting to their new routines and working out at home.

Some are enjoying their indoor workouts so much that they are considering creating and keeping their home gyms for good.

While this does not sound ideal for fitness centres, it could be an opportunity to engage with those who have a new found love for fitness. Sharing more tutorial content or classes that empower these individuals to do their home workouts effectively and safely could be one way to get them on side.

Cooking and baking

With lengthy waits to get into grocery stores or to receive deliveries, access to good food can be a real challenge under lockdown. It’s never been more important to be able to create satisfying, nourishing meals with the ingredients on hand.

For many this is a great learning experience, and a positive one at that.

However, as some people get into the kitchen, they are bugged by constraints like lack of experience, trying out new recipes for the first time, and the need for alternative methods or ingredients when what they need isn’t available.

There’s a huge opportunity for brands and influencers to help here. Being able to share content that would help answer commonly asked questions online, or suggestions on alternative recipes/ingredients for differing expert levels, could potentially be hugely useful resources for consumers during this difficult period.

Some food professionals have already given us a window into their own kitchens – these personalities could be a great match for a brand looking to partner on useful cookery content.

Online shopping

With everything being shifted to online overnight, it’s not surprising that online shopping has been catapulted into complete overdrive. In APAC, online orders were up 82% year-on-year for the two weeks between March 22 and April 4, with consumers spending more time on the internet.

Some consumers are starting to recognize that they are spending too much on online shopping as a result of the outbreak.

Not all online shopping experiences are positive.

Delivery issues and a lack of stock for certain items are big topics in these conversations, but they’re also understandable in the situation we’re in.

Consumers are also getting overwhelmed by an influx of email newsletters by e-retailers.