Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

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Marketing

Published September 5th 2012

Data Visualisation at its Best: Seven Great Edible Charts

We all know that charts and graphs can be useful tools for visualising data, but sometimes they can fail to excite all of our senses. So, why not brighten up data and presentations by making charts edible?

It may sound bonkers, but that’s exactly what these people have done … Below are the seven best edible charts we could find from around the web (in no particular order):


1/ Pie chart cake

What better way to celebrate a chart-lover’s birthday than a pie chart made from cake? Innocent take a break from fruit to celebrate one of their co-founders’ birthday with this huge cake.


2/ Chocolate pie

In a similar vein to the pie chart cake, this chocolate chart by US chocolatiers Mary & Matt is one yummy pie. It’s not so good if you’d prefer 70% white and 10% dark. Or if the percentages you want to represent aren’t these exact divisions. But we’re sure it tastes good nonetheless.


3/ Smoothie charts

Three students from the Copenhagen Institute of Interaction Design used Twitter’s API development software to create a machine that uses Twitter data to produce a smoothie, the recipe for which reflects the proportional volume of Twitter chat mentioning ten different smoothie ingredients. The project – Tasty Tweets – can be seen in this video.


4/ Girl Scout Cookie pie

Fans of Girl Scout Cookies can see how their favourite flavour measures up in this pie chart demonstrating sales of popular cookie flavours.


5/ Chocolate bar chart

‘Fat or fiction’ (www.fatorfiction.info) aims to demonstrate the truth about fat content of popular foods, in a more visually appealing way than your standard bar chart. We particularly like the chocolate bar chart, and the wheel of cheese.

 

 


6/ Venn pieagram

Why not take it one step further, and instead of just baking a pie chart, use culinary wizardry to create this tasty ‘Venn pieagram’. No more explanation needed. We’ll have a slice from the middle, please.


7/ Fat incline

Designer, photographer and teacher Kate McLean creates Sensory Maps to demonstrate that graphic design need not just rely on the visual. We particularly like her Edinburgh taste map, which represents the cumulative fat ingested over a day on a (slightly extreme) day of ‘local eating’ in Edinburgh. Entirely out of fat. Tasty.

These are our favourite edible charts. Have we missed any? Let us know – comment below or tweet us @Brandwatch.

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