Facebook is a massive platform that almost every large business or brand needs to maintain a presence on. Facebook is a two-way communication tool where brands communicate their key messages and promote their products or services to the target market, and also where your consumers reach out to interact with your brand.
That's why Facebook is a crucial component of any strong social media marketing strategy. The problem is that managing your community, brand image, and messaging and optimizing your profile for maximum results are all time-consuming and repetitive projects. That's where Facebook automation comes in.
What is Facebook automation?
Facebook automation is when a program or app handles repetitive tasks for you without your intervention. These automatic functions help improve your engagement rates, increase the efficiency of your social media marketing campaigns, and improve the customer experience on your pages.
Meta Business Suite (formerly Facebook Business Manager) offers some automation tools, but for more powerful automations and more advanced analytics many companies rely on third-party systems.
Types of Facebook automation
There are three main social media functions that Facebook automation covers. They are:
Facebook page automation
Page automation is when you use automation tools to schedule posts on your page automatically. Some tools even recycle evergreen content automatically, so you don't have to. Other Facebook page automations include automatically replying to comments, automatic replies in Facebook Messenger, and even automatically adding comments to your own posts.
Facebook ads automation
Facebook ads automation uses Facebook tools to help create, publish, and distribute ads to your target audience. Once you define your target audience and goals and set a daily budget, ad tools use Facebook's algorithm to make sure your ads get seen by as many people who are likely to convert as possible.
Automated social listening
Automatic social listening tools plug into Facebook posts, comments, and likes from your wall and all over the social media platform to see how your content and your brand are being talked about by your customers and your audience. These automatic tools compile thousands of comments and posts that mention certain keywords to give you valuable insights. They also record key metrics like reactions and engagement rates and produce easy-to-read reports that give your social media team actionable insights.
Benefits of using Facebook automation tools
Social media managers use Facebook automation tools because they make their jobs infinitely easier. They also have significant benefits for brands and businesses that go beyond just workflow efficiency. Here are some key benefits of social media automation tools:
Streamlining more time-consuming tasks
Automation makes it easier to complete repetitive or slow tasks. Gathering data is one of the biggest pain points for any social media strategist, and Facebook automation tools help you compile data and monitor your campaigns. Many of these services also parse that data into readable and actionable reports with graphs and visualizations that make meaning from the information.
It can take hours to compile a list of comments or mentions. It can also take hours to compare the engagement rates of different posts or to benchmark your social media performance against other brand pages and competitors. Automation makes monitoring your campaigns and compiling reports infinitely faster. It also gives you more insightful information that you can use to boost your social media strategy.
Maximize return on investment
Facebook automation tools can multiply the effect of your paid campaigns in a number of ways. For one, these tools automatically optimize your ads to help get the highest possible reach and engagement for any given campaign.
Automated reports make it easy for your team to analyze their results quickly and make early corrections to improve the impact of your campaigns.
They also save time so your ad team can focus on developing new ideas and creatives. Ultimately, automated tools get you more value from your advertising budget.
Auto-scheduling and an optimized posting schedule
Many of us know there are optimum times to post on our page walls or Facebook stories. Many social media professionals also manage multiple brand pages across multiple time zones or locations and for multiple accounts. Automation lets you set a recurring schedule so that your posting schedule is optimized, even when you're not physically in the office or available to make posts.
Improved brand reputation
Social media's greatest strength is also its greatest risk for brands. Companies use Facebook to build their brand reputation, but negative Facebook comments, mentions, or posts can harm that reputation.
Automation tools use social listening to track the sentiment of posts and comments online, alerting you to problems early so you can resolve them. Other automation tools let you delete or hide negative comments or harmful comments without waiting for one of your team to do it. This keeps your social media feed clean and improves the experience for your audience.
You can also set Facebook automation to reply to comments on your wall. These automatic replies can give your target audience the information or response they need to common questions or concerns.
Enhanced customer service
Automated replies to Facebook comments, and perhaps more importantly, to Facebook messages, improves customer service and leads to a better customer experience. Facebook Messenger tools can send automated responses to common questions, or even just confirm that you received a customer's message and intend to respond within a given time frame.
This seemingly small tactic has a big impact on how your customers see your brand and how their interactions with your Facebook account cement their connection to your business.
Long story short: Facebook automation tools are an efficient and effective way to build your community and multiply your Facebook marketing efforts.
Top 13 Facebook automation tools for 2025
With that said, let's take a look at the best Facebook automation tools on the market in 2025.
1. Brandwatch
Brandwatch is a comprehensive suite of social media management tools with powerful automated features. It also uses artificial intelligence (AI) features to provide actionable insights into your campaigns and benchmark you against the opposition.
At a glance, Brandwatch offers Facebook automation tools for:
- Advertising
- Messaging
- Page posts
- Reporting
- Influencer campaigns
- Competitive analysis
And there are even more. Automations available in the Brandwatch suite of social media scheduling tools let you compile, create, and distribute content across Facebook, Instagram, and other channels.
Engage is a social media management tool that helps community managers connect with your Facebook audience with automated comment replies and messenger replies. Engage also automates assignments and message feeds to help you distribute tasks automatically and streamline your team's workflow.
Brandwatch Measure will automatically compile customized reports into personalized dashboards that you can print, save, and share with your team so everyone is on the same page. This Facebook reporting tool lets you track your performance over time and measure the success of your automation efforts on your Facebook page.
You can also automatically Benchmark your profile against competitors with AI-powered metrics like estimated reach that show how your brand awareness stacks up against the industry.
Brandwatch is a one-stop show for every aspect of your Facebook outreach with useful reporting and powerful automation features that help you improve your reach, engagement, and customer experience. Its easy-to-use interface and unified inbox help improve your workflows so you can focus on brand engagement.
2. AdEspresso
AdEspresso is a Facebook advertising tool that takes things a step further than the native Facebook ad management tools. It offers users the ability to create automatic A/B split tests and a dynamic grid tool for creating bulk ads easily and efficiently.
The biggest claim to fame for AdEspresso is its ability to optimize your ads automatically, going beyond the automatic optimization offered by Meta's own tools. It does integrate with Facebook Ad Manager, so you do get the same access to common reports and tools within that service, but also lets you customize your reports and metrics on a deeper level.
AdEspresso also lets your team collaborate more efficiently on ad creation for Facebook, Instagram, and even Google Ads. This program also boosts posts automatically according to the parameters you set and delivers actionable insights into the winning combination from your ads for easy optimization.
3. CoSchedule
Scheduling Facebook posts and sharing that schedule with your team is easy with CoSchedule. This Facebook scheduling tool has a convenient drag-and-drop calendar interface that makes it easy to see your upcoming campaigns and posts at a glance.
Users can also set read-only views to give team members and stakeholders insight into what content is in the pipeline. It uses Facebook data to automatically post at the optimum times for maximum reach and engage.
ReQueue is CoSchedule's reposting function that automates reposting high-quality Facebook content to maximize results and impact.
4. Hootsuite
Hootsuite is a well-known social media collaboration and scheduling tool. It allows you to automate Facebook posting and plan content with your team for months ahead and across multiple platforms.
The OwlyWriter AI artificial intelligence tool analyzes high-performing content from your page and competitor pages right across the platform. This handy tool uses that data to generate post ideas and content suggestions for Facebook and Instagram posts.
It also plugs into Facebook to help automate paid campaigns and offers robust automated reporting functions that help you maximize the value of your ad spend. Hootsuite also offers auto-responders to Facebook messages and post comments, further streamlining your marketing efforts.
5. ManyChat
ManyChat is a Messenger automation tool that allows you to create multiple chatbots that send automated responses to your audience on Facebook. You can set up chatbots to respond to customer service requests, schedule appointments, provide ticket updates, and even set up sales reminders.
ManyChat messenger tools let you create a fully automated campaign directly into your most loyal customers' inboxes through direct messages. Premium subscribers have access to unlimited active chatbots that monitor conversations and sends automated responses depending on specific triggers.
You can set it up for multiple Facebook pages too, which helps ensure a consistent social media presence account multiple Facebook accounts.
6. MeetEdgar
MeetEdgar maintains a consistent posting schedule automatically. MeetEdgar's Facebook automation involves an AI-powered system that will fill in blanks in your posting schedule. It can automatically post content from an existing content library or by reposting evergreen content from your page.
MeetEdgar will also create multiple versions of your existing content automatically to keep your Facebook page fresh. This ensures you have a consistent presence that keeps your audience engaged without repeating social media posts.
7. Mentionlytics
The Mentionlytics social listening tool monitors social media platforms and automatically delivers reports on brand mentions in one convenient dashboard. The machine learning system also tracks relevant content and competitor accounts to give you hashtag suggestions and show you how your competitors' pages are performing.
Mentionlytics has a limited auto-post feature but it is adding new automation tools regularly. Users like it for its user-friendly dashboard that groups social media mentions by a variety of categories. These include positive mentions, negative mentions, sales leads, and marketing leads.
8. NapoleonCat
NapoleanCat is an automated moderation tool that saves you time by automatically hiding inappropriate Facebook posts on your page, filtering spam, and even responding to comments.
The automation features collating comments and messages from multiple social media channels unto a social inbox that you can use to manage you audience effectively. All these features are focused on maintaining a clean social media presence and improving brand trust.
NapoleanCat also includes automated social post scheduling and customizable automated reporting so you can monitor your social media strategy.
9. Sprout Social
Social media management tool Sprout Social also offers a range of Facebook automations. These include automating tasks like replying to incoming messages and building reports. It's also a social scheduling tool, and one of its key features is a bulk upload tool that lets you upload multiple posts at once from a CSV file to your upcoming content calendar.
This user-friendly platform promotes collaborative content creation and lets marketing teams liaise on multiple social media accounts in one place.
10. SocialPilot
The SocialPilot post automation tool helps you maintain an engaging Facebook presence by supporting content creation and collaboration. SocialPilot is great for teams scheduling posts in large numbers, as it allows up to 500 posts to be scheduled at once. It also automatically ranks high-performing Facebook posts in your content library.
One key feature is an AI-powered tool that automatically generates Facebook content and different post variations to suit different social media platforms.
In addition to scheduling posts, SocialPilot offers detailed analytics for your social media accounts.
11. Tailwind
While Tailwind was originally built for Pinterest and Instagram users, it has expanded to offer Facebook automation as well. This social media management tool offers a content generator and post scheduler powered by AI. It saves time by using AI to suggest posts and by suggesting relevant hashtags to use in your posts.
Like the other scheduling tools in this list, Tailwind will monitor audience behavior and automatically post content at times when it's more likely to get maximum engagement and reach.
12. Tidio
Tidio is a customer support solution for websites. One of its key features is an automated Facebook chatbot that brands can program to respond to incoming messages on the platform, turning your Facebook page into another customer service option. It boasts a convenient drag-and-drop template system to make building a chatbot easy for any social media department.
It supports unlimited chats, so it's useful even for high-traffic brand pages.
13. Zapier
Zapier is a tool that generates actions in one app based on events in another. You can use Zapier to automate a range of social media management tasks including:
Scheduling postsAssigning Facebook messages as leads to sales staff Sending reports Zapier adds more integrations regularly, so the list of use cases for social media managers is ever-growing.
Frequently asked questions
Can automation tools improve my Facebook engagement?
Yes. Automated tools are a great way to enhance Facebook engagement. For example, automatic comment replies help boost your Facebook engagement because they A: add comments to your threads and B: promote more communication and engagement from your audience.
Automated scheduling helps you post at the optimum time to reach your audience and get their attention. And, automated reporting helps you optimize your Facebook campaign to improve its results, including engagement.
It's important to note that these tools don't post on other pages like event pages or Facebook groups, and so you still need a human element to expand your campaign into those places.
How do I set up Facebook automation tools?
You can set up Facebook Messenger automations by opening Meta Business Suite, going to your inbox, and clicking the circle icon button for automations in the top right toolbar. These Messenger automations let you respond automatically to certain messages or just assign unread Facebook messages to your team.
You can set up Facebook scheduling automation in the native Facebook tool too, but for more comprehensive tools you'll need to sign up with a third-party supplier. In the case of Brandwatch, it's easy to begin setting up your tools by clicking the Get Started button.
How can I track the performance of my Facebook automation efforts?
Not only can social media managers track their performance with Facebook automation tools, you can also record the results of those automations through the very same tools. Reporting tools give you regular, accurate, actionable insights in the form of reports and dashboards that monitor your performance. You can use these reports to assess the impact of other automation efforts like scheduling tools, auto responders, and more.
Key performance indicators (KPIs) to track after you've implemented automatic systems include:
- Reach
- Engagement
- Sentiment
- Brand mentions
Do automation tools integrate with other social media platforms?
Many automation tools work across multiple social media platforms. Meta (the parent company of Facebook) integrates Facebook tools with Instagram. Third-party tools like Brandwatch integrate with all major social media platforms including X (formerly Twitter), TikTok, YouTube, LinkedIn, and more.
One benefit of social media automation is that it works across your entire Facebook marketing strategy to help enhance performance anywhere you interact directly with customers online.
How secure are Facebook automation tools for my account?
Your Facebook account remains secure when you use trusted automation tools from reputable providers. These companies have to adhere to Facebook's rigorous standards of encryption and security before they can gain access to the Meta API which lets them operate. Most also subscribe to industry standards that promote safety and reliability. For example, Brandwatch has been ISO 27001:2022-certified since 2016. This means our security controls are fit for purpose, continuously updated, and follow rigorous industry standards.
You can further secure your account by turning on two-factor authentication (2FA) and regularly conducting security audits of your social media profiles.
