Brandwatch in 2019: A Year in Review
By Leia ReidDec 30 2019
Blending 200 million online conversations with 9,000 global survey responses, we found out how brands can get CX right
Sometimes I take for granted how our office looks. I do remember coming for my first interview and seeing 6 huge screens, all displaying stuff that looked pretty interesting, but I didn’t want to look like a staring weirdo so I instead picked nervously at my fingernails and waited for my appointment.
I left the Brandwatch office that day thinking it was some mad, crazy space centre or something. Everyone had MACS! There were massive SCREENS! On the WALLS! Real-time tweets! ENGAGEMENT AT THE SPEED OF LIGHT!
Coming from a tiny little publishing office where such technology was 20 years off, this blew my mind.
I was looking at Vizia.
When we launched Vizia in September 2013, we knew we had something special on our hands. But in true Brandwatch style, we don’t just fling something out into the wild and forget about it. Oh, no. We’re constantly adapting, evolving and improving our products so we’re always at the forefront of what’s possible.
As such, we’re about to release a new iteration of Vizia admin interface – the place users go to set up their Vizia content.
We’re really excited about this and we’ll be showing off the new features and cool stuff it can do tomorrow, when we officially release it.
Before that, just to whet your appetite, we want to give you a little behind-the-scenes info on how and why our mega developers have been fine-tuning, rebuilding and crafting.
I asked one of the super-brains behind the project, Ed Hesketh, about the thinking behind the evolution of the Vizia admin interface and its design.
The starting point was the first admin. We started with an evaluation of the existing interface, looking at some of the main pain points and parts that could be improved, and prototyping some potential updates.
During these early updates it was decided to consider integration into the main app – partly for technical reasons and partly for consistency.
Early Information Architecture diagram of an initial iteration of the original design (before integration of the main app):
A large help in the process was the use of Rapid Iterative Testing and Evaluation (RITE) user testing.
The main difference with the RITE method is that it allows for iterations between tests, allowing changes to be made, validated and refined more quickly than more traditional approaches.
Once the direction was agreed, an interactive prototype of a revised Vizia admin was built, incorporating all of the functionality from the first admin.
We’re delighted with how it’s all turned out, and as I mentioned, the new release of features will be coming tomorrow.
Watch out for more information – and don’t forget to come and admire our screens if you ever stop by the office, we’re very proud!