Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
Published June 9th 2016
Later this month, in Boulder, Colorado, the leaders in the world of social data will discuss trends, best practices, and the future of the social data industry.
The 5th Annual Big Boulder Conference is to be held on June 23rd and 24th at the beautiful downtown Boulder St Julien Hotel and Spa.
Brandwatch joined the Big Boudler Initiative (BBI) as founding members 18 months ago, and Brandwatch CMO Will McInnes took a role as a board observer. As Will said at the time;
“The worlds of media, tech, and business are changing at an incredible pace.
Social media plays a huge part in that. Which is why it’s more important now than ever for Brandwatch and all the players in the social media industry to join forces to establish codes of conduct, make their voices heard on key issues affecting social data, and provide expert advice to the media, businesses, and the public.”
This year’s event will feature two full days of educational sessions, networking events, and outdoor activities (morning hike, anyone?) all centered around social data.
— Will McInnes (@willmcinnes) June 26, 2015
We caught up with Big Boulder Conference’s Michael Myers to chat about what the event will have in store for attendees.
Hey, Michael! So, for those who don’t know, sum up for us what’s so great about BBI.
Hey! So the BBI is an amazing association that supports data scientists, publishers and brands.
Our focus is the long-term success of the social data industry and we host a yearly event, the Big Boulder Conference, where subject matter experts gather and learn best practices and innovative methodologies from industry leaders.
What have been some of the highlights from past conferences?
We have had some amazing speakers over the past four years.
Some of my personal favorites have been Howard Lindzon CEO of StockTwits, Sharad Verma, CEO of Piqora, and Brad Feld is always fun to watch.
The agenda looks really strong. What are you most excited about this year?
I’m really excited about having Google on stage for the first time.
I’m also personally excited to hear the panels on dark social and the evolution of visual social media. Both of these topics are at the forefront of many conversations in business happening today. How are we going to measure success given these new realities?
Love that. We’ll be taking notes! Have you seen any emerging themes while you were building the agenda?
We have! Along with the two topics I mentioned before, we have experts covering the rise of social messaging, and social data in politics and finance.
I’m also really looking forward to learning about chatbots – ‘Messaging in the World of Bots’ is going to be an interview with Michael Roberts from Kik.
What do you see for the future of social data?
I see businesses increasingly utilizing social data to create deeper contextual experiences with their customers.
Marketers are working to engage their customers during what is commonly referred to as a “mobile moment”.
Social data is essential to these tiny slices of time, in which a customer wants to interact with a business on their mobile device.
Business need to be very careful with these interactions and make sure they get them right. To get them right requires a partnership between business and their customers.
Totally. We’ll see you there, Michael!