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Mommy Bloggers and the Four Percent Marketing
For centuries the painted image of women being able to “do it all” has been a philosophy handed down from each generation of women to the next. Females have juggled being a career woman, a mother, a baker, a lover and a plethora of other attractive qualities that are supposedly “required.”
In recent years the phrase “Mommy Blogger” has been in heavy use across headlines, conferences, websites and beyond.
Even recruitment sites are regularly on the lookout for contributing writers, usually specifically intended for producing this kind of “Mommy Blogger” material.
With blogging winning the popularity contest online and social media platforms following suit, it’s no surprise that women have made a name for themselves in an area they know all too well – raising children.
These online hubs present an outlet to share, vent and to gain advice and knowledge, and together they have now grown into a huge community, comprising of almost four million mommy blogs just in North America alone.
This week one of the largest women conferences in the world, BlogHer, took place in New York City. Their mantra, “Life Well Said”, suggests it creates a wealth of opportunities for the 40 million plus women that regularly blog.
The conference was naturally filled with women of all ages, eager to learn, network and let loose. While the majority of attendees were mom bloggers, the buzz was very clear that these woman, moms or not, were there to get informed.
A big struggle for many women that are dipping their toes into the blogging pool is picking up the tech-savvy skill set needed to hit the ground running in order to maintain a presence that could lead to profit.
Making the choice to leave your desk behind to peruse personal blogging passions is a difficult one. The women who have been successful were generally early adopters of online platforms like WordPress, Blog.com and Blogger. Additionally, being well versed in HTML and SEO skills, sites like Skill Crush amplify the power of learning new tech skills and encourage women to be confident in tackling the online world.
Martha Stewart spoke at the conference too, engaging with a packed room of eagerly-awaiting women. Between talks of when she purchased her first IBM Computer in 1982 and how to decorate cookies she stated that four percent of CEOs in America are women. An interesting statement to reveal to a room filled with many who had given up a career path to CEO status to be a mother and perhaps even a blogger.
The phrase “we can do it!” has been around long before women started blogging; perhaps this expression has taken on a new structure. The percentage of women CEOs may be small, but that certainly doesn’t mean they aren’t out there creating new roles and rules for themselves – all while strapping on a Baby Bjorn and empowering one another to do better.