How to Optimize Your Brand for Social Media Search
By Emily SmithMar 20
TikTok continues to dominate the social media landscape with billions of active users worldwide. The platform has become a cultural phenomenon, launching careers and creating global celebrities from everyday content creators.
20. @kyliejenner - 59.4M followers
Social media star Kylie Jenner kicks off our list, with just shy of 60 million followers at the time of writing.
19. @fcbarcelona - 62.2M followers
Barcelona's football club brings soccer videos and player hijinks to TikTok.
18. @jasonderulo - 66M followers
Singer and social media personality Jason Derulo has maintained his position as one of TikTok's most followed creators. His music, dance videos, and creative content continue to attract millions of viewers.
17. @vilmeijuga - 67.5M followers
Vilmei is a social media personality based in Indonesia.
16. @realmadrid - 69.2M followers
Real Madrid, one of the world's most successful football clubs, has leveraged TikTok to reach younger fans. The club shares match highlights, behind-the-scenes content, and player features that keep millions engaged.
15. @bts_official_bighit - 73.8M followers
With hundreds of millions of followers across X, Instagram, and TikTok, BTS (the world's most famous K-pop band) continues to dominate social media. The group uses TikTok to share updates, dance challenges, and connect with their global fanbase known as ARMY.
14. @billieeilish - 74.1M followers
Grammy-winning singer Billie Eilish brings her unique aesthetic and musical talent to TikTok, where she connects with fans and shares behind-the-scenes glimpses of her life and career.
13. @cznburak - 74.3M followers
Burak Özdemir, known as CZN Burak, is a Turkish chef and restaurateur whose rapidly growing influence on TikTok has earned him a spot in the top 20. His cooking videos, always filmed with his signature wide smile, have captivated millions.
12. @domelipa - 76.1M followers
Dominik Elizabeth Resendez Robledo, known as Domelipa, is a TikTok star, YouTuber, and social media celebrity who has built a devoted following through her dance videos and lifestyle content.
11. @willsmith - 79.1M followers
Will Smith is one of the highest ranked actors on this list. The Oscar-winning actor uses TikTok to showcase his personality, share life lessons, and create entertaining content that appeals to fans across generations.
10. @therock - 79.9M followers
Dwayne "The Rock" Johnson will often make the top most followed lists, no matter the platform. The actor and former professional wrestler brings his charisma and humor to TikTok, where he shares glimpses of his family life and promotes his various projects.
9. @williesalim - 83.6M followers
23-year-old Willie Salim is an Indonesian digital creator known for distributing free food to people in need as well as filming videos with family.
8. @kimberly.loaiza - 83.7M followers
This Mexican social media personality and singer has earned her spot in the top 10 with funny videos and engaging content that resonates with her massive Latin American fanbase.
7. @zachking - 84.3M followers
Zach King is an American YouTuber, TikToker, former Vine creator, filmmaker, and YouTube personality. He's earned his massive following through videos that blend magic tricks with creative video editing, often featuring his family in his content.
6. @addisonre - 88.3M followers
Addison Rae is an American dancer and social media personality who has accumulated billions of likes and nearly 90 million followers on TikTok. Her dance videos and engaging personality have made her one of the platform's most recognizable faces.
5. @tiktok - 92.4M followers
Not much to say here – TikTok is the fifth most followed account on TikTok.
4. @bellapoarch - 92.9M followers
Bella Poarch is a singer and social media personality whose lip-sync videos went viral in 2020. Since then, she's moved up in the rankings to secure a spot in the top five most followed accounts on TikTok.
3. @mrbeast - 123.9M followers
Jimmy Donaldson, better known as MrBeast, is an American YouTube personality and social media influencer. He's famous for his elaborate stunts, challenges, and expensive giveaways that have made him one of the most recognizable content creators across multiple platforms.
2. @charlidamelio - 156M followers
Charli D'Amelio uploaded her first dance videos in 2019 at the age of 16. By March 2020, she had become TikTok's most followed account, smashing all previous records and holding that position until June 2022. She was also the first TikTok user to reach 100 million followers.
1. @khaby.lame - 160.6M followers
With 161.1 million followers, social media personality Khabane Lame holds the title of most-followed individual on TikTok.
Khabane Lame is known for his videos where he silently mocks overly complicated life hack videos posted by other users. His straightforward, no-nonsense approach to debunking unnecessary "hacks" has resonated with millions across the globe.