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Latest resource: Maturing from social listening to digital consumer intelligence

A practical guide to levelling up how consumer insights are used across your organization

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Online Trends

Published January 24th 2019

The 20 Most Liked Pictures on Instagram

Which Instagram posts do best? Which influencers have nailed the formula to generating likes? Find out in our list of the most liked Instagram posts

Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.

You need a following (check out who has the most Instagram followers here). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.

As we’ll see in the list of top pictures, not all of the above are totally necessary, but they’ll help. So, here goes.

The 20 most liked pictures on Instagram

* If you’re not a fan of Cristiano Ronaldo or Kylie Jenner you may find this list distressing.

20. Billie Eilish goes to Hawaii

View this post on Instagram

been gone

A post shared by BILLIE EILISH (@billieeilish) on

A newcomer to this list, Billie Eilish’s set of photos and videos from her trip to Hawaii have made it into the top 20.

Musicians are massive on social media, and with Eilish’s success going from strength to strength right now, expect more of her posts to appear in this list.

19. An egg with a crack

You might not have expected to see an egg on this list, although previously there were two. This one was used as promo and build up for a marketing event.

The mystery has since been revealed, and is explained at the end of this post, but such was the popularity of The Egg, this one has managed to take its own place in the top 20.

18. Cristiano’s family of Christmas elves

View this post on Instagram

Feliz Natal! Merry Christmas!🎅🎄❤️

A post shared by Cristiano Ronaldo (@cristiano) on

This list is ranked using data and data only, but this is definitely my favorite of all.

No matter how famous you are, Christmas is Christmas. Everyone wears a silly hat. Everyone decorates with tacky ornaments. And all members of the family have their highs and lows throughout the day – check out the mix of facial expressions going on here, ranging from total joy to complete indifference.

17. Ariana Grande’s tribute to Mac Miller

Grande posted this photo after the death of rapper Mac Miller, who died unexpectedly in September 2018.

The pair met in 2012 and announced they were a couple in 2016. The relationship came to an end earlier in 2018.

News of Miller’s death rocked the music industry and many big names came out to pay tribute to him.

16. Spooky Stormi

Here we have Kylie Jenner’s daughter, Stormi, dressed up as Kylie Jenner. Make of that what you will. Stormi is specifically dressed up to match her mother’s famous outfit at the Met Gala in 2019.

Technically a Kylie post as it comes from her Instagram, but we’ll say Stormi deserves the credit.

15. Stormi is one month old

View this post on Instagram

my angel baby is 1 month old today

A post shared by Kylie ✨ (@kyliejenner) on

Kylie Jenner’s next placement on the list celebrates the one month anniversary of her “angel baby”‘s birth.

The pair are photographed wearing what I’d call lazy day clothes, a fashion trend that I fully support.

14. Spiderman and Iron Man reunion

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We did it Mr Stark!

A post shared by Tom Holland (@tomholland2013) on

This is actor Tom Holland’s only appearance in the list. He’s posing with fellow MCU co-star Robert Downey Jr.

Both actors played major roles in the latest Avengers and Marvel Cinematic Universe films, so clearly fans are happy to see the two buddies hanging out off-screen together.

13. Kylie celebrates Travis Scott’s birthday

Kylie back in again, this time with a series of photos celebrating her boyfriend’s birthday.

Along with a heartfelt message, the post has resonated with people, quickly rising up the ranks after it was posted in April 2019.

12. Biebs arrives

Justin Bieber’s only entry on our top 20 list is this lengthy and loving post dedicated to Hailey Baldwin.

While Beiber’s always had a pretty thankful tone on social media, this post and his recent behavior certainly points to a more mature outlook on life.

Let’s hope he keeps it up.

11. Snowboarding with the Jenners

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I can’t handle this 😫😍❄️🏂

A post shared by Kylie ✨ (@kyliejenner) on

The tried and testing Kylie and Stormi combo wins out again, with Jenner taking another spot. This time we have a very cool Stormi learning to snowboard. Looking completely oblivious to the task at hand, she clearly has a knack for the port.

10. The Jenners as Avengers

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happy end game everyone

A post shared by Kylie ✨ (@kyliejenner) on

A very recent entry to the list, Kylie Jenner takes up another spot with this post of her family dressed up as Iron Man, Captain Marvel, and Thor.

Jumping on all the excitement around Avengers: Endgame, this post has shot straight to upper echelons of this list.

9. Kylie Jenner and Travis Scott

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When Houston meets LA .. 💛 @playboy #ComingSoon

A post shared by Kylie ✨ (@kyliejenner) on

Jenner still isn’t done with our list yet. This fairly provocative shot is of Kylie Jenner and Travis Scott, showing interest in her and her family is a great route to Instagram success.

8. Selena Gomez goes to Italy

Another Selena Gomez, but not the last. Our most recent post on the list sees Gomez posing by a river in Italy.

For whatever reason, people can’t get enough of Selena on Instagram.

7. Selena Gomez hanging with her friends

A previous Selena Gomez post used to be further up this list but was pushed off by a second egg and this picture. It’s also currently the most recent photo in the top 20.

The picture is of Selena Gomez on the beach celebrating her best friend’s engagement and looks exactly like a picture your own friends would take in the summer.

6. Dwayne ‘The Rock’ Johnson ties the knot

It made the news the world over, and it’s been a big hit on Instagram too. Our newest entry to the list is from Dwayne Johnson’s wedding. Owner of the People’s Elbow and global movie star, he also has one of the most followed accounts on Instagram too.

The picture itself is a super cheery and heartwarming shot of the happy couple in Hawaii.

5. Planting trees for likes

Similar to our first place on this list, this post is a newcomer appearing straight out of the blue.

Part of a venture to plant more trees, the post promises to translate likes into forests. At a time with the environment being such a huge topic, it’s no surprise this has rocketed into a high position here.

Still in the early days, but could this be a contender for the top spot?

4. Jennifer Aniston with some familiar friends

Her first post and already in the top 20 of all time. Jennifer Aniston brought together her Friends co-stars for a cosy Instagram pic. Although not the best quality, it’s proven massively popular and sparked news reports from all over the world.

Aniston also broke a record, becoming the fastest person to get 1m followers eve. The feat took her just five hours and 16 minutes, the record confirmed by Guinness World Records.

3. XXXTentacion’s last Instagram post

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A post shared by MAKE OUT HILL (@xxxtentacion) on

This was the last post from rapper XXXTentacion before his death in June 2018.

It’s actually the only picture on his Instagram feed.

Eerily, a music video was released posthumously in which the rapper attends his own funeral.

2. Kylie Jenner and Stormi reigned for a while

View this post on Instagram

stormi webster 👼🏽

A post shared by Kylie ✨ (@kyliejenner) on

This is Kylie’s 7th post on the top 20 list, and it’s her most liked so far.

She’s bossed Instagram, there’s no doubt about that. And she held the record for the most liked Instagram picture for a fairly long time with this post, too.

Then a long came the egg. At least for a little while. For months Kylie lost her top spot to a simple gg, but it was deleted without warning in October 2019, meaning Jenner retook 1st. But for how long?

1. An egg.

This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 50 million likes at the time of writing.

The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.

The account was successful, and didn’t need to build much of an audience to do it, either.

The cheeky egg even got a response from Kylie herself.

View this post on Instagram

Take that little egg

A post shared by Kylie ✨ (@kyliejenner) on

There was a lot of speculation about who was behind the egg, and as time went on the egg began to crack.

Literally, it posted pictures of itself cracking.

The big reveal came during the Super Bowl when it was revealed Hulu had partnered with the egg to raise awareness around mental health.

Pretty eggcelent, if you ask us.

With thanks to Wikipedia for providing the posts in this list.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.