How Brandwatch is Building Game-Changing New AI Features Powered by GPT
By Oliver ShawApr 20
Learn about how Brandwatch is revolutionizing the industry with game-changing new features powered by GPT.
Today marks a significant day for Brandwatch Analytics’ design – a whole new component picker. Although this change isn’t the biggest, it represents a shift in how we’re thinking about design in Brandwatch.
With over two billion conversations collected in Analytics every month, we’ve long known that our platform provides a crucial role in helping our clients understand their customers.
Brandwatch has always turned to design to find ways to make our platform better for our users.
We know how a clear, intuitive design can help more users get insights out of Brandwatch, specifically on getting to insights faster. We notice that tiny changes in the speed it takes to complete an action has a huge impact on the number of people completing that task:
Which made us think, if we made it twice as fast to get data from Brandwatch, would you be able to collect four times – or even forty times – more insights?
That’s what we set out to solve with our Product Design team. They’ve looked across the platform attempting to find simple ways to decrease the amount of time spent working on an activity, by making it intuitive and user friendly.
Our new component picker makes finding the right visualization simple and quick, saving you valuable time.
Finding the visualization you need for your data isn’t always easy. It’s sometimes tough to know whether a Benchmark or Top Authors is best, especially for novice users.
That’s why we’ve rebuilt our Component Picker with a number of new handy features.
Scroll through the gallery below to see the new features:
The goal behind all of these changes was to make Brandwatch more intuitive for the casual user.
That’s why we’ve deprecated some of our least valuable/used components like the old Topics Cloud and Summary component, and added more meaningful components like:
The Component Picker isn’t the only UI change made in recent months. In fact, the Product Design team have been hard at work weaving smart design into every new feature in Brandwatch Analytics. This includes:
Scroll through the gallery below to see the new features:
The Component Picker is one of many major UI changes we have made to Brandwatch over the last year.
You can expect more changes of this kind in the platform over the next six months as well. If you have any feedback, ideas, or comments, please don’t hesitate to get in touch with your Customer Success Manager.
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