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Online Trends

Published February 21st 2020

Double Your Matches With Data: Successful Profile Pictures

Dating online is a nightmare – and that's before you've started choosing a photo that will help you stand out from the crowd. So we've crunched the social data to see what people engage with most when it comes to profile pics.

With the volume of dating profiles on the rise, it’s harder than ever to make a strong impression. To help you out, we’ve used social media to do the maths on what works.

As part of our Decade of Dating research, we used Brandwatch Consumer Research, from 1 July 2010 to 4 February 2020, to analyze profile pictures which have made it into public social media posts.

Here’s the breakdown of that analysis, by dating platform:


With over 50 million users worldwide, Tinder is the busiest in terms of crazy profile pics, which range from the standard to the wacky and attention grabbing.

People love

There were 1,671 profile pictures on social including pets. The top snapped animals were:

  1. Dogs
  2. Cats

What are users doing in their pictures?

We also looked at how people are posing, or what they’re doing in Tinder profile pictures posted on social media. The top actions were:

  1. Sitting
  2. Bodybuilding
  3. Dancing
  4. Boxing
  5. Jumping

And they’re most likely pictured…

  1. By the sea
  2. At the beach


If you’re looking for an artist or an executive that’s politically active and into sports and parenting, Bumble could be your place. Read more about how we worked that out here!

The fourth biggest platform is also very progressive and urban-orientated, even down to the pictures which are posted online.

People love

If you thought Tinder was obsessed with pets, our image analysis revealed that there were 24k posts online of pets in Bumble profile pictures! The most common pets were…

  1. Dogs
  2. Puppies
  3. Cats

What are users doing in their pictures?

Bumble users are active, both physically and politically!

  1. Cheerleading
  2. Dancing
  3. Protests and demonstrations
  4. Boating

In terms of poses, sitting and selfies lead the pack.

And they’re most likely pictured at:

Urban scenarios in cities lead the way with 4.5K posts. The most common scenes were:

  1. Public spaces
  2. Skyline


Grindr users love music and are big foodies. But what can we learn from their profile pics?

People love

People are less likely to share their pets on Grindr, which means there are less social posts. But there was one thing that stood out in the pics we analyzed:

  1. Facial hair

What are users doing in their pictures?

The top activities in profile photos were:

  1. Body building
  2. Boxing/combat sport
  3. Acrobatics

Sitting was the most popular pose, much like on other platforms.

And they’re most likely pictured at:

Did we mention Grindr users love music? The top locations pictured were:

  1. Festivals
  2. Temples


Head to Hinge to look for an artsy or student-y partner that’s into sports and food.

What are users doing in their pictures?

  • Sitting
  • Exercise
  • American football

And they’re most likely pictured at:

Hinge users are more city based, according to our image analysis. It revealed the following as top locations:

  1. Metropolises
  2. Neighborhood areas


If you’re looking for an artist or an executive into books, family and parenting this could be the platform for you.

What are users doing in their pictures?

It’s a real mix.

  1. Sitting
  2. Surfing
  3. Equestrianism

And they’re most likely pictured…:

  1. At brunch
  2. On vacation
  3. In caves
  4. In storms

Summary: Maybe just use a beach pic?

So there’s one common scene here: vacation, vacation, vacation. But be not afraid if you haven’t had a break recently – you can just head to a local festival or monument and get snapping. These pictures are about talking points.

I hope this social data has given you a lot help on your path to love, a partner, or even a hook-up.

Check our Decade of Dating report for more social tips on how to up your game.

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A Decade of Dating: Exploring Consumer Perceptions of Online Dating

How have our dating habits changed over time? What apps get the highest success rate, and who do they attract? Find out in our latest report, and don't worry – it's SFW..

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