Fake News Week 2020: Exploring the Shocking Scale of Climate Change Misinformation
By Leia ReidApr 2
Published February 21st 2020
With the volume of dating profiles on the rise, it’s harder than ever to make a strong impression. To help you out, we’ve used social media to do the maths on what works.
As part of our Decade of Dating research, we used Brandwatch Consumer Research, from 1 July 2010 to 4 February 2020, to analyze profile pictures which have made it into public social media posts.
Here’s the breakdown of that analysis, by dating platform:
With over 50 million users worldwide, Tinder is the busiest in terms of crazy profile pics, which range from the standard to the wacky and attention grabbing.
There were 1,671 profile pictures on social including pets. The top snapped animals were:
We also looked at how people are posing, or what they’re doing in Tinder profile pictures posted on social media. The top actions were:
If you’re looking for an artist or an executive that’s politically active and into sports and parenting, Bumble could be your place. Read more about how we worked that out here!
The fourth biggest platform is also very progressive and urban-orientated, even down to the pictures which are posted online.
If you thought Tinder was obsessed with pets, our image analysis revealed that there were 24k posts online of pets in Bumble profile pictures! The most common pets were…
Bumble users are active, both physically and politically!
In terms of poses, sitting and selfies lead the pack.
Urban scenarios in cities lead the way with 4.5K posts. The most common scenes were:
Grindr users love music and are big foodies. But what can we learn from their profile pics?
People are less likely to share their pets on Grindr, which means there are less social posts. But there was one thing that stood out in the pics we analyzed:
The top activities in profile photos were:
Sitting was the most popular pose, much like on other platforms.
Did we mention Grindr users love music? The top locations pictured were:
Head to Hinge to look for an artsy or student-y partner that’s into sports and food.
Hinge users are more city based, according to our image analysis. It revealed the following as top locations:
Last year on the dating apps I saw girls in big group photos, nightclubs, pets, kids, tough mudders, flower walls in restaurants, heavy filters ....— Clarence Beeks (@Clarence__Beeks) September 5, 2019
Now in 2019 I didn't even see any gym selfies. Ladies & Gentlemen I give to you the new craze .....
The solo traveler #hinge pic.twitter.com/byFcowtsFk
If you’re looking for an artist or an executive into books, family and parenting this could be the platform for you.
It’s a real mix.
So there’s one common scene here: vacation, vacation, vacation. But be not afraid if you haven’t had a break recently – you can just head to a local festival or monument and get snapping. These pictures are about talking points.
I hope this social data has given you a lot help on your path to love, a partner, or even a hook-up.
Check our Decade of Dating report for more social tips on how to up your game.
How have our dating habits changed over time? What apps get the highest success rate, and who do they attract? Find out in our latest report, and don't worry – it's SFW..