The Biggest Trends in the Beverage Industry Right Now
By Michaela VoglSep 13
Discover the hottest Food and Drinks Trends of 2023 in our exclusive report 🍕
Published July 27th 2018
Heading into another scorching day and hearing the words “Furnace Friday,” the React team needed a cool challenge.
Having spent the week wading through baking data, the sun on our backs, it was time to delve into something more chill – it was time for ice cream data.
So, taking 11,000 tweets about ice cream between 1st June – 24th July 2018 and zooming in on 10 major UK cities, we were ready for those frosty insights.
City | Top ice creams |
---|---|
Birmingham | 1. Cornetto |
2. Magnum | |
3. Ben & Jerry's | |
Bristol | 1. Cornetto |
2. Magnum | |
3. Calippo | |
Cardiff | 1. Cornetto |
2. Magnum | |
3. Calippo | |
Edinburgh | 1. Cornetto |
2. Magnum | |
3. Ben & Jerry's | |
Glasgow | 2. Cornetto |
2. Magnum | |
3. Mini Milk | |
Leeds | 1. Magnum |
2. Cornetto | |
3. Mr Whippy | |
Liverpool | 1. Cornetto |
2. Magnum | |
3. Ben & Jerry's | |
London | 1. Cornetto |
2. Magnum | |
3. Ben & Jerry's | |
Manchester | 1. Cornetto |
2. Magnum | |
3. Ben & Jerry's | |
Newcastle | 1. Cornetto |
2. Magnum | |
3. Calippo |
Magnum and Cornetto are classic ice creams in Britain so it’s not surprising to see them high on our list, although we never anticipated it would be such a close race between them.
All in all, Magnum clinched the title of Britain’s most talked about ice cream, just 67 mentions ahead of the Cornetto.
As the summer shows no sign of cooling down we expect there will be plenty more ice cream conversation to analyse in the coming weeks.
Thank you social data for the icy respite from the stifling heat in Brighton.
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