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Online Trends

Published April 18th 2016

React: The Boston Marathon Races Ahead on Social Media

Brandwatch analyzes conversation surrounding the Boston Marathon on social media.

Social media is buzzing this Marathon Monday.

With well wishers and excited runners posting their experiences all day, we’ll be tracking the conversation and sharing the data.

Here’s what we found:


It begins

Our topic cloud indicates some of the most used terms alongside mentions of Boston Marathon. Here’s what they included:

Boston Marathon topics

As spectators took their places the geo-tagged mentions map began to resemble the course itself.

Boston Marathon spectators

The area surrounding the starting line was inspiration central.

Boston Marathon 9am tweets

Heres what mention volumes looked like up to 11am:

Mentions and gender boston marathon

An early start

We tracked over 60k mentions of the marathon on social media in the week leading up to the big day, and a significant chunk of those mentions were posted on Monday morning.

Boston Marathon early morning map

With 11k mentions by 8am, people were getting very excited about the day’s events.

Boston Marathon early morning

This was the most shared tweet of the morning:

Meanwhile, Style Fashion News’s article on facts you didn’t know about the Boston Marathon was been the most shared link in the lead up.

#BostonMarathon, #BostonStrong or #RunBold, had been tweeted 8k times between them before 8am in the morning, and got significantly more throughout the day.

The official Twitter account, @BostonMarathon, got hundreds of retweets throughout the day.

The hype was building all morning. Click the map to see how mentions of the marathon are building.

Boston-Marathon-10am-Will you be watching the Marathon? Don’t forget to tweet!


Want more juicy data? Follow @BW_React


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