The Biggest Trends in the Beverage Industry Right Now
By Michaela VoglSep 13
Published January 31st 2020
On the 23 June 2016, Britain voted to leave the European Union. On the what has been dubbed ‘Brexit day’ (the day Britain leaves the EU) we look at what social had to say about the talking points, so far.
It’s important to say so far, because the deadline for final agreements is 11pm (GMT) so we are likely to see even more developments.
Using Brandwatch’s Consumer Research we scoured the internet for sentiment segmented conversation, and the emotional response, from 23 June 2016 to 12pm on 31 January 2020. We wanted to see when emotions were running high.
Searching for mentions of Brexit and #Brexit, we observed worldwide data from 23 June 2016 to 12:45 pm on 31 January 2020, there were 318M total posts.
Overall there were more negative than positive conversations.
Using Brandwatch’s AI assistant Iris, we were able to understand what caused the biggest spikes in conversation.
What caused the biggest spikes?
We were also able to breakdown 101M mentions by emotion.
Perhaps unsurprisingly, sadness was the top emotion on social.
Using our AI assistant Iris again, we discovered the most pivotal emotional moments.
There were no significant spikes for fear or joy, or surprise. Which probably isn’t a surprise because most people were sad or joyful…
Today is Brexit day and the conversation has turned dramatically. Where sadness was raining, and negativity reigning, positivity seems to be the order of the day.
Today, of sentiment segmented conversation, 65% of the conversation was positive and 35% was negative (84K posts.)
This is the only day positivity around Brexit has taken over negativity on social since the referendum itself on the 23 June 2016.
While some are joyful that we’re leaving today, others are just stating they have been proud have been a part of the EU.
Of course the conversation remains divided.