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Online Trends

Published August 2nd 2016

React: Who Threw The Best Party? RNC vs DNC in Social Data

July was a historic month for American politics with two explosive conventions. Brandwatch takes a look at the social data to see which had a bigger impact.

July was a historic month for American politics, with two explosive conventions.

They saw the nomination of Hillary Clinton and Donald Trump as the official nominees of the Democratic and Republican parties in the Presidential race, as well as an incredible amount of drama both online and offline.

Two weeks of political buzz

We tracked conversations surrounding both the Democratic National Convention and the Republican National Convention across the two weeks they ran.

We updated our data this week and, looking at raw mentions of the conventions as well as related hashtags, we found the DNC was generating a lot more online mentions than the RNC did the week previously.

RNCVSDNC MENTION DAY FINAL

Both conventions peaked early in terms of mentions across a full day, though that wasn’t necessarily reflected when you break it down by hour.

It’s here that you can see the big moments coming to life on social.

RNCVSDNC MENTION HOURS FINAL

It was the final night of the GOP convention that got the biggest mention spike, while the first night of the DNC was huge – bringing in 800k mentions in an hour.

DNC spikes also tended to be a little later – around the 11pm mark – while all of the GOP peaks occurred at 10pm.

Moments of drama

Both conventions had moments that lit social on fire as well as long-running topics.

Zooming into the RNC, #MAGA (Trump’s famous “Make America Great Again”) was repeated throughout the week-long convention.

GOP topics

Meanwhile, Melania Trump’s speech was an enormous talking point during the week and it didn’t take long for the plagiarism allegations to start to circulate.

#FamousMelaniaTrumpQuotes trended as tweeters ridiculed her speech by attributing famous quotes like “I have a dream” to her.

GOP DAY 1 Top mentioned speakers

The top mentioned words and phrases from the DNC featured the #DemExit movement which made up a huge part of the conversation.

Disillusioned Sanders supporters were seen to cause a lot of disruption at the convention, with a lot of booing and heckling on day one.

Dem con topics

The headline speakers of the week were at the center of the topic cloud and we mapped their mentions as they spoke throughout the convention.

dem con overall speakers v2

It’s interesting to see RNC and DNC feature in their opposing topic clouds – they certainly weren’t events that occurred in isolation of each other.

Fiery fight

Clinton and Trump both accepted their parties’ nominations during their respective conventions, but they both made huge splashes in their competing conversations too.

Driven by sassy Twitter remarks from both candidates as well as the insults being thrown around by supporters online, they both got huge mentions related to each convention.

Looking at how the two nominees featured in each convention’s separate conversations, they both got around 65% of the share of voice for their own convention.

HILLARY VS TRUMP MENTIONS PIE

 

Are you a journalist looking to cover our data? Email react@brandwatch.com for more information.

 

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