Interview: Professor Mike McGuirk on How Brandwatch For Students is Used in His Classroom
By Olivia SwainSep 6
Published February 10th 2015
Being in control of your image is a blessing few public figures have.
Kanye wants us to think he’s a god-given genius and BP want us to forget about that irreversible damage they did in the Gulf of Mexico. Neither of those things are likely to happen any time soon.
Controlling what you say is easy enough, and we’ve talked before about how to make it exciting.
Tackling what people say about you is a harder task – a challenge that broadly falls under the classification ‘reputation management’.
Short answer: Managing your online reputation through social media.
Long answer: In absence of total control of your brand’s image, reputation management seeks to guide the conversation boat with subtle interventions, making sure it doesn’t veer into stormy waters.
Curbing the bad conversation and amplifying the good ones leads to an elevated online reputation.
If negative conversation grows around a brands, a solid strategy should be in place to address the concerns, adjust the course, and minimize the fallout surrounding the controversy.
Replying to tweets directed at your account or deleting angry comments on a Facebook page is unlikely to make an impact on your brand’s perception alone.
Most of the discourse surrounding public figures or brands is untagged, and the everyman doesn’t have to time religiously crawl the web for any and all mentions.
Big brands are companies use these strategies and tools:
We’ve compiled a comprehensive guide on reputation management with examples from Boeing & Asiana, Beverly Hills Hotel & United Airlines. It’s also got steps on how to deal with an incoming crisis and assess the damage.
Anyone know Kanye’s email address? We think he might need a copy.