[Case Study] L’Oréal

Learn how L’Oréal improved their market share by equipping themselves
with deep consumer insights from Brandwatch Consumer Research

Read the Case Study

Published May 29th 2014

Ready, Set… Engage: Brandwatch and Spredfast Integration

At Brandwatch, we’re all about giving customers what they want.

Specific new features like more Boolean operators in the Brandwatch Analytics platform? You got it.

Masterclasses and educational webinars to learn every nook and cranny of the platform so users can become Brandwatch experts? Done and done.

An engagement platform to use in conjunction with Brandwatch? No problem.

It’s all in a day’s work. Which is why we are proud to strengthen our partner offerings with the new Engage Image At Brandwatch, we’ve been offering a platform integration with Spredfast to joint users since July 2013, including Whole Foods, Moen and Cathay Pacific. The upcoming Engage button feature will further increase value for our users, giving them the ability and convenience to now respond to mentions directly from Brandwatch using Spredfast, getting the best of both platforms’ dedicated functionality.

The new Engage Button links more tightly with the Spredfast platform for an even more seamless experience for joint customers.

Users will still have the option to use Brandwatch’s built-in engagement functionality. images The initial capabilities of Spredfast Engage Button include:

  • Surface pertinent social conversations in Brandwatch applications.
  • Respond or retweet to content on Facebook and Twitter from within the Brandwatch app.
  • Leverage the Spredfast permissions, workflows, and tagging capabilities.
  • Retain robust message analytics to evaluate content performance.

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“Brands are having to adapt to the acceleration of consumer engagement in the social age.  Our customers don’t want to have to sacrifice brand control for speed and with the Engage Button, we are helping them to meet that need with our open platform,” said Rod Favaron, CEO of Spredfast.

We’re proud to be a Spredfast partner and excited to be one of the first platforms to implement the Engage Button functionality – coming soon.

There are no compromises for Brandwatch and Spredfast integrated suite users, with two best-of-breed platforms.

Want to see Brandwatch in action? Book a demo here.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.