Making Senses: Humans as Cyborgs

What comes to mind when I say ‘cyborg’? Not the most comforting image, is it? I could give you a ‘cyborg Andrex puppy’ to play with, but you’d never be able to get past the possibility of a concealed laser … Read more

Commentary By Leila Johnston on February 15th 2017

Master Planning for CMOs: Leveraging CX Mapping to Harness Everything, and Everyone

Consumer Experience is quickly becoming the de facto approach to harnessing cross functional teams, multiple marketing platforms, analytics and reporting and a never ending number of media channels toward unified marketing goals. According to Forrester’s 2017 predictions for CX: “Whole-brained CMOs … Read more

Commentary By Dennis Wakabayashi on January 4th 2017

Commentary: Why Consumer Tech Brands Need Emotional Storytelling

The world of home electronics is fast-moving and crowded, with advancing technologies being unveiled every single day. Success depends on finding and engaging consumer tech customers before your competitors do, but the sheer scale of competition makes it all too … Read more

Commentary By Jon Mowat on November 1st 2016

Industry Insider: There’s an App for That

Look, I drink a lot of coffee – I know that – but I don’t drink gigglewater, so I’m allowed to have at least one other vice beyond chocolate and flamin’ hot Monster Munch. As a result of this, (the … Read more

Commentary By Chris Owen on October 6th 2016

Change Management: Transforming an Organization Doesn’t Have to Be Painful

Undergoing any kind of change can be fatal for previously successful businesses. Confronted with disruption, some companies struggle through a period of change which, as reported by Associate Professor at the London Business School, Donald Sull, can lead to active inertia. … Read more

Commentary By Natalie Meehan on September 8th 2016

Making Social more Legitimate: Getting Buy-in from Senior Executives

If you work with social data, you’ll likely have a frustrating background exposure to those that just don’t get it, for want of a better phrase. There remains something of a social and professional stigma around social media in general. … Read more

Commentary By Joel Windels on August 31st 2016

Going Underground: On the Need for the Right Channel at the Right Time

Last night, having trundled up London’s Carnaby Street and played Dodge The Dawdling Tourist as I approached Oxford Circus tube, I took the escalator down to the platform and merrily boarded the carriage heading north to Marylebone, where I’d catch … Read more

Commentary By Chris Owen on August 30th 2016

Guest Commentary: Mapping the Sophistication of Social Data Use-cases

Like many of the new markets carved open by technology, the social listening space has had trouble forging a strong identity for itself. From early terms like online reputation and buzz tracking to more recent phrases such as social media … Read more

Commentary By Joel Windels on August 24th 2016

Hiring for the Future: Building a Team Fit for a Social Business

Marketers, insights and analytics types at the world’s top agencies and brands often have something of an identity problem. The buzzwords of yesterday have become the jargon of today – social, digital and interactive teams have continued to struggle to … Read more

Commentary By Joel Windels on August 17th 2016

Going Viral: Nathalie Nahai on the Psychology of Shareable Content

Last month we were extremely pleased to have Nathalie Nahai with us as a keynote speaker at the Now You Know Conference. An incredibly beguiling presence, Nahai is a web psychologist, international speaker, best-selling author and the foremost expert in … Read more

Commentary By Natalie Meehan on June 21st 2016

Context, Mood and Tone: The Opportunities and Challenges of Image Analysis

There’s been a lot of conversation in our space about image analysis recently, especially with recent updates from the likes of Google and Facebook making waves in the consumer tech space. Read more

Commentary By Jasmine Jaume on April 21st 2016

Opinion: Eggplants, Context and the Problem With Emojis

As an advocate for using emoji at every given opportunity, I am often sprinkling my written communications with smiley faces, grimaces and hands raised to the sky. Read more

Commentary By Natalie Meehan on April 15th 2016

Plugging the Skills Gap: The Roles Changing Business Strategy

It will not come as much of a surprise that the annual Russell Reynolds Associates survey on digital technology has shown that organisations are reporting being disrupted (that ever-present buzzword, loved by management) by digital. Read more

Commentary By Natalie Meehan on April 14th 2016

Commentary: Retweeting is the Gold Standard for Social Media Engagement

As one of the first generations of millennials, my university life coincided with the UK launch of Facebook, which was then exclusive to those with .edu (or .ac.uk) email addresses and felt genuinely useful and exciting. Read more

Commentary By Joel Windels on April 14th 2016