Tech Spotlight: From AI to AR, Emerging Tech Will Transform How We Collaborate

Collaboration is more than a buzzword. It’s at the heart of successful business—and never more so than right now, as expertise evolves and disciplines merge into each other. The future of work is arriving, and research predicts it “will be … Read more

Commentary By Natalie Holmes on May 26th 2017

Commentary: The Loving (But Deadly) Kiss of Radically Flatter Management

Observing, and advising, businesses at close hand that are operating radically flatter management models can be like lifting the curtain in the glorious palace in the Emerald City – and revealing the sweating and jumpy Wizard Oz. Often these businesses … Read more

Commentary By Jono Marcus on May 24th 2017

Chris Owen: Innovation Absolutely Needs to Start at the Top

Earlier this month saw the inaugural M&C Saatchi PR Curry Club – a laid-back meeting of (I’d hope) bright minds to chew the cud on a variety of topics, including AI – this month’s proposed theme, autonomous cars, and crowdfunding. … Read more

Commentary By Chris Owen on May 22nd 2017

The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

Data is rapidly becoming the lifeblood of the global economy. In the world of Big Data and artificial intelligence, data represents a new type of economic asset that can offer companies a decisive competitive advantage, as well as damage the … Read more

Commentary: Ben Donkor on the Three Essential Skills of a Social Analyst

As I referenced in my last article, here are the skills I believe a social analyst should be working on now, and in the future. Let’s get to it. Less social, more digital Remember big data? That is probably one of the … Read more

Commentary By Ben Donkor on May 4th 2017

Industry Opinion: Hype Means Nothing Without Context

There’s an advert on telly at the moment from a major UK utility company – I won’t name the company, you’ll know it or have seen it – which is trying to encourage customers to adopt smart metering in their … Read more

Commentary By Chris Owen on April 26th 2017

Leila Johnston on Perceptual Gaps and the Other Virtual Reality

I’ve started to see digital as a wealthy but tragic Prince roaming through the Kingdom of the old school arts – a place where things like dance, storytelling, and music have thrived for centuries. The Prince spins glorious fabrics on a … Read more

Commentary By Leila Johnston on April 5th 2017

Message in a Bottle: Exploring What Happens When We’re Gone

Ensuring our ideas outlive us is a serious problem in the digital age. Not so long ago, we recorded our experiences on stone. We might be killed in a horrible hunting accident, but the stone went on telling our story … Read more

Commentary By Leila Johnston on March 22nd 2017

Commentary: The Importance of Making Data Beautiful

Close your eyes and envision data. What do you see? Are there numbers? Spreadsheets and tables? Graphs and pie charts? Or maybe just a bunch of 1’s and 0’s? Now consider the emotions those images evoke – how does data … Read more

Commentary By James Lovejoy on March 20th 2017

Leila Johnston on the Beauty of Bots: Taking a Look at The Many Faces of A.I

Anyone harbouring serious worries about a machine intelligence enslaving us all in paperclip sky-prisons within the next 10 years needs to take a look at SeeBotsChat. Chances are you’ve already heard about the adorably dada livestream from early January, in … Read more

Commentary By Leila Johnston on March 7th 2017

Making Senses: Humans as Cyborgs

What comes to mind when I say ‘cyborg’? Not the most comforting image, is it? I could give you a ‘cyborg Andrex puppy’ to play with, but you’d never be able to get past the possibility of a concealed laser … Read more

Commentary By Leila Johnston on February 15th 2017

Master Planning for CMOs: Leveraging CX Mapping to Harness Everything, and Everyone

Consumer Experience is quickly becoming the de facto approach to harnessing cross functional teams, multiple marketing platforms, analytics and reporting and a never ending number of media channels toward unified marketing goals. According to Forrester’s 2017 predictions for CX: “Whole-brained CMOs … Read more

Commentary By Dennis Wakabayashi on January 4th 2017

Commentary: Why Consumer Tech Brands Need Emotional Storytelling

The world of home electronics is fast-moving and crowded, with advancing technologies being unveiled every single day. Success depends on finding and engaging consumer tech customers before your competitors do, but the sheer scale of competition makes it all too … Read more

Commentary By Jon Mowat on November 1st 2016

Industry Insider: There’s an App for That

Look, I drink a lot of coffee – I know that – but I don’t drink gigglewater, so I’m allowed to have at least one other vice beyond chocolate and flamin’ hot Monster Munch. As a result of this, (the … Read more

Commentary By Chris Owen on October 6th 2016