Creativity and Social Data: “Plausibility is the enemy of insight”

When I talk to people about my job analyzing social data, they rarely look excited. To be fair, if your only experience of “analyzing data” is a repetitive Excel task you were made to do at school or in your first job then I can understand why. But the reality of my job goes way […] Read more

Commentary By Gemma Joyce on March 14th 2018

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018?

Sometimes it all just gets too much, and you’ve just got to quit. That humans are “social beings” has taken on a whole new meaning in the last few years, with the proliferation of different social media platforms on which to sculpt our carefully curated identities. Despite this wave of incredible connectivity and collaboration potential, […] Read more

Commentary By Gemma Joyce on March 9th 2018

Tell Stories With Social Data in Front of Anyone: A Lesson From the Experts

An influx of self service analytics products has meant that vital business data is no longer the sole preserve of top level financial and sales executives. More and more of us are handling data and, with so much of it floating around, the ability to take what matters and communicate it effectively is becoming an […] Read more

Commentary By Gemma Joyce on March 1st 2018

The History of Facebook: From BASIC to Global Giant

On the 4th February Facebook turned 14 years old. Now one of the biggest companies in the world, it’s become an everyday fixture of millions of lives the world over. Businesses, too, have found their place from industry giants to the quaint cafe in a tiny town of a few hundred people. So how did […] Read more

Commentary By Joshua Boyd on February 5th 2018

Infographic: How to Get More From Social Intelligence in 8 Steps

Social media intelligence is emerging as an innovative approach to understand customers, markets and competitors to inform business decision-making, but social intelligence is not easy to achieve. I’ve recently been posting a lot about how to gain better insights from social media conversations by analyzing behavior instead of reporting analytics (see here and here for […] Read more

Commentary By Jillian Ney on January 28th 2018

5 Steps For Bringing Social Data to the Heart of Corporate Planning and Marketing Strategy

Real people in real situations, talking about real things in their real words and in real time. It’s like being given access to the world’s biggest and best focus group. Compelling, isn’t it? Market research transformed. Advertising planning reinvigorated. Customer service taken to new heights. Marketing campaigns informed by new insights into customer behavior and […] Read more

Commentary By Martin Thomas on January 9th 2018

Commentary: Discogs, Drug Deals, and the Dark Web

I’ve collected vinyl for perhaps knocking on thirty years now. My two older brothers would buy me Bowie albums instead of Lego; foist copies of Iggy & The Stooges ‘Raw Power’ on me as an eleven-year-old; and on one occasion when I was nine set up a mock radio station (extending the leads on the […] Read more

Commentary By Chris Owen on October 24th 2017

Don’t @ Me: Reasons Why Twitter Threads Are Great

So much has been written about Twitter threads of late that it’s as if a new social media platform with many thousands of users has hit the internet by surprise, ripe for thinkpieces on their merits and downfalls. Politico calls them “the compelling, incendiary literary form of the Trump era”. Deadspin says, in one of […] Read more

Commentary By Gemma Joyce on September 20th 2017

Going Viral: PR Is Not the Same As Publicity

You may well have seen ‘Should You Date Nate’ when it first went viral. When a narcissistic looking (and sounding) self-motivator effectively put his CV online in a bid to track down the woman of his dreams – one who could share in his success, ego, joie de vivre, ego, eccentricities, entrepreneurialism, ego, and his […] Read more

Commentary By Chris Owen on August 30th 2017

Curating, Bookmarking…Shaming? Six Ways I’d Enhance Twitter

Quick disclaimer. I’m not here to bash Twitter. It has its critics, lots of them, but I’m not one of them. I log in, scroll and engage in the platform every day. It is the best place for me to go and sift through the magnitude of junk that makes up the web, and find […] Read more

Commentary By Chris Owen on August 22nd 2017

A Journey Through Time: A Brief History of the Data Visualization

Data. Data. Data. It’s all around us. Essentially, everything we do or say can be regarded as a data point, and it’s not going to stop anytime soon. With so much data in the world, how can we possibly interpret it effectively and efficiently? Alas, we’re not the first to ask that question; for thousands […] Read more

Commentary By Emma Shanahan on August 10th 2017

Industry Insider: In Which Chris Owen Has Strong Opinions on Sandwiches

I was thinking yesterday about how important listening to customers is – it’s a topic that’s hammered into us. Industry press is constantly flooded with headlines on why the voice of the customer is so important.  “How can I lament on this for the Brandwatch Blog?” I asked myself. Well. Just listen. Okay, I’ll hold […] Read more

Commentary By Chris Owen on August 2nd 2017

Death of the Mall: Retail Brands Must Update Aging Approaches To Customer Experience

Southdale Shopping Centre, Minnesota, was opened in 1956 with people in mind. The building, celebrated as the first ever shopping mall, was designed by Austrian-born Victor Gruen who wanted to bring a slice of Viennese culture to the United States. Balconies were low so that customers could find stores on upper and lower floors. The […] Read more

Commentary By Gemma Joyce on June 22nd 2017

5 Ways Businesses Can Cultivate a Data-Driven Culture

The pressure on organizations to make accurate and timely business decisions has turned data into an important strategic asset for businesses. Booming data-driven has never been more important. In today’s dynamic marketplace, a business’s ability to use data to identify challenges, spot opportunities, and adapt to change with agility is critical to its survival and […] Read more

Commentary By Ronald van Loon on June 22nd 2017