[New Report] The Marketer of 2026

Based on 1,000+ marketers and 750k conversations, here are the skills, tools, and strategies shaping marketing in 2026.

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Ben Ellis

Senior Research Consultant, Brandwatch
Ben Donkor is a Senior Research Consultant at Brandwatch, and previously a Social Media Analyst at Microsoft. He blogs about social media, marketing and analytics (brnrd.me), and can be contacted on Twitter at @FR314.

Articles by Ben Ellis

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com