Commentary: Ben Ellis on the Three Essential Skills of a Social Analyst
By Ben EllisMay 4 2017
From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.
Ben Donkor is a Senior Research Consultant at Brandwatch, and previously a Social Media Analyst at Microsoft. He blogs about social media, marketing and analytics (brnrd.me), and can be contacted on Twitter at @FR314.
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