Social Media’s Reaction to Budget 2017 in Six Charts

“Wheeeyyy”, “boooo”… No, it’s not a football match. It’s Budget 2017. Yes, in the words of the Chancellor of the Exchequer, it’s the thing with “the long economic-y words in it.” A whirlwind of a budget that touched on large scale economic plans as well as smaller scale changes that will affect people’s lives quicker, […] Read more

Politics By Gemma Joyce on November 22nd 2017

“But Her Emails!” Unpicking the Social Media Phenomenon That Is Hillary Clinton’s Emails

Hillary Clinton’s emails, or lack of emails, are obviously a controversial topic. While they were a huge part of the run-up to the election, they continue to come up in political conversations online. We decided to take a look at the subtleties of the conversation, specifically looking at two sets of phrases: Firstly anything related […] Read more

Politics By Gemma Joyce on October 12th 2017

@RealDonaldTrump vs. @POTUS: The Curious Habits of The Tweeting President

It’s not uncommon for social media users to use their accounts in subtly different ways. My LinkedIn’s for work stuff. My Facebook’s for embarrassing college pictures. My Twitter’s a sometimes awkward mix of the two. But having two separate accounts on the same network can be more of a challenge. Kind of like having a […] Read more

Politics By Gemma Joyce on August 2nd 2017

Article 50 Is Triggered, And So Is Social Media. We Have The Data

Article 50 has been triggered. The UK is leaving the EU. Social media has, predictably, exploded. While the actual action of triggering Article 50 lacked the finesse and drama the phrase connotes (no big red buttons, just a man delivering a letter to another man), there was no lack of fanfare on social surrounding the […] Read more

Politics By Gemma Joyce on March 30th 2017

Brexit Data: Post-Truth Politics and the EU Referendum

Welcome to the third and final edition of our Brandwatch React Brexit data analysis series. We’ve previously looked at what young people and people outside of the UK are saying about Brexit, but this time the Brandwatch React team wanted to take a look at the role of “post-truth” politics and “fake news” in the […] Read more

Politics By Gemma Joyce on March 21st 2017

Following Suit: What Do Those Outside of the UK Think Of Brexit?

Welcome to the second in our series of data explorations of the Brexit conversation. Earlier in the week we examined what young people were saying about Brexit, but this time the Brandwatch React team is tackling the social data surrounding what people are saying about Brexit who are outside of the UK. Why measure what people […] Read more

Politics By Gemma Joyce on March 16th 2017

What Are Young People in the UK Saying About Brexit?

Welcome to the first in a series of Brexit-related posts about how different groups are discussing the issues surrounding Brexit online. Read more

Politics By Gemma Joyce on March 14th 2017

Misplaced Bets: “If Donald Trump Becomes President I Will _____”

If we learned anything from last year, it was that nothing is certain. Read more

Politics By Gemma Joyce on March 10th 2017

A Fortnight with the 45th: Social Media Reacts to President Trump

Donald Trump has been the 45th president of the United States for just over two weeks. For our staff, it feels like much, much longer.  We haven’t stopped covering Trump since he first announced his candidacy. Now, after an eventful two weeks worth of news, it’s clear our analysts aren’t getting a break anytime soon. We […] Read more

Politics By Alex Jones on Feburary 6th 2017

Donald Trump Data: 10 Incredible Facts About An Unpresidented President

To mark inauguration day, the Brandwatch React team decided to crack open our vast archive of Donald Trump data. Read more

Politics By Gemma Joyce on January 20th 2017

Trump’s Terrifying Influence: How a Single Tweet Can Cost Billions of Dollars

In the latest of terrifying tech stories in 2016, President-Elect Donald Trump now has the ability to plummet the stock value of enormous corporations just by tweeting about them. Read more

Politics By Gemma Joyce on December 13th 2016

Internet Famous: How to Become President

A week before Americans queued up to submit their ballots, a Trump victory looked far from inevitable. Read more

Politics By Gemma Joyce on December 8th 2016

The “Post-truth” Era: Did Fake News Make Donald Trump President?

Donald Trump is now President-Elect, but was his road to victory paved with fake news? Read more

Politics By Gemma Joyce on November 22nd 2016

React: A Social Data Analysis of the Night Trump Became President-Elect

Donald Trump will be President. Social media is reeling. We’ve tried to make sense of it all. Read more

Politics By Gemma Joyce on November 9th 2016