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[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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BuzzSumo + Brandwatch

BuzzSumo and Brandwatch are highly complementary platforms: Brandwatch brings meaning and structure to online conversations, and BuzzSumo delivers content and media engagement insights. Having both datasets at your fingertips gives you the opportunity to see what is being said and read about the topics most important to you and your business. Track and gain insight into the social engagement of key content to better understand the impact of media publications on social conversation.

Integration Details

With single sign on (SSO) between the Brandwatch and Buzzsumo platforms, you can switch easily between BuzzSumo’s social engagement and content insights into Brandwatch’s powerful audience analysis capabilities.

About BuzzSumo

BuzzSumo is the world’s leading content marketing tool, powered by an archive of 8 billion articles. An all-in-one solution that makes creating and delivering a data-driven content strategy easy and effective. Thousands of people use BuzzSumo to track media mentions and decide what to write about based on topics, trends, and long-term value for audiences.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.