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Brandwatch Empowers Organizations with Social Command Center Updates

New Vizia drag and drop functionality, scene builder, and more help organizations drive better insights from social data

NEW YORK, September 30, 2014 Brandwatch, a leading social intelligence company, today announced the release of new features and design improvements for its next-generation Brandwatch Vizia social media command center. The latest updates are aimed at helping employees across the enterprise glean improved insights from social data and analytics in real time.

The redesigned Brandwatch Vizia interface enables users to escalate important insights from social intelligence across their organization:

  • New drag-and-drop functionality makes it easier and faster for users to create custom data visualizations that transform vast amounts of social media interactions into actionable, real-time social intelligence for smarter, more informed decision-making
  • Scene preview lets users build a scene and see it come to life instantly
  • Engineered from a design-driven perspective, the interface is user-friendly, flexible, and even more customizable than ever before.

“Brandwatch already offers the most powerful social intelligence platform on the market; now we’re making our Vizia command center platform easier to use than ever,” said Brandwatch CEO Giles Palmer. “When brands are plugged into social conversations in real time, they can make the strategic decisions to outsmart the competition. Vizia’s streamlined administrative interface empowers more roles across organizations to leverage social intelligence data and insights that drive tangible business results.”

First launched to market in September 2013, the Vizia platform powers real-time social media visualizations and command centers for some of the world’s leading organizations, including Monster, Moneygram, Whirlpool, and Droga5.

Organizations around the world use Brandwatch Vizia, powered by the Brandwatch Analytics platform, to ensure agile risk and crisis management, monitor and analyze the success of events and campaigns, and track their online presence against competitors.

“Ultimately our partnership with Brandwatch amplified our real-time war room campaigns while also increasing efficacy across our internal, partner, and client teams,” said Melissa Zimyeski, Data Strategy Director, Droga5. “Brandwatch Vizia helped us systematically uncover influential and relevant social trends and voices across the globe, all within a uniquely branded visual command center experience. We’re excited to develop new cases to leverage the tool for future brand activations and partnerships as Vizia continues to advance its capabilities.”

Watch Brandwatch Vizia in action at Monster headquarters in this customer case study video. To learn more, visit www.brandwatch.com/vizia.


About Brandwatch

Brandwatch is one of the world’s leading social intelligence companies. Its social media listening and analytics technology platforms gathers millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 1000 brands and agencies, including Whole Foods, Whirlpool, Pepsico, British Airways, Papa John’s, and Dell.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.