Upcoming webinar: Leading innovation with Digital Consumer Intelligence

Instant Registration

Upcoming webinar: Leading innovation with Digital Consumer Intelligence

Instant Registration


Brandwatch Analytics is the world-leading social listening platform.

See Analytics in action
Quick search


How to categorize data


Use categories to compare your data sets side-by-side in a number of different charts. Brandwatch is unique in offering unlimited categories, letting you segment your data as much as you want.


Brandwatch’s unique Rules can segment all historic and future data into business relevant categorizes. Use them to breakdown data by product, industry or KPIs specific to you.


Tag individual mentions or a group of mentions to change location, change sentiment, add to a category or assign to a co-worker to check.


How to find insights


Dashboards are made up of individual Components. Components let you visualize your data as a chart, a map, or a topic cloud. You can create as many Components as you want.


Create a Dashboard to analyze all of your data. Pick between a blank Dashboard or a pre-built template to conduct your analysis. You can create as many Dashboards as you want.


Brandwatch automatically uncovers the gender, interests, profession and location of the authors in your data.


Uncover influencers in your data set using our proprietary Impact Score, or social network metrics like followers, verification, influence and reach.

Key Topics

Brandwatch automatically highlights the key topics within your data set. Using NLP processing, the technology removes words like ‘it’ or ‘the’ to bring back relevant insights.


Categorize data into different regions based on continent, country, state, city, town or even street-level views.


Brandwatch automatically classifies sentiment. Our proprietary technology is regularly updated to maintain an optimal level of negative, positive and neutral classification.


Use our chart component to display data year by year to see seasonal trends. Or zoom in to a minute by minute analysis to monitor campaigns.


How to make tangible changes using your insights


Use our RESTful API to integrate all of the data, metadata and metrics available in Brandwatch into any other business application or product.

Automated Reports

Get an overview of your data straight into your inbox with our automated HTML or PDF reports.

Email Alerts

Stay on top of things without logging in. Alerts can notify you and your team (even those without Brandwatch logins) when conversation, sentiment or influencer chatter increases to a set threshold, or when new mentions match your criteria.


Export your data into Excel, CSV, JPG and PNG to merge with other data sets or to build your own custom charts and reports.


Brandwatch integrates with a host of partners including Hootsuite, Spredfast, Coversocial and Percolate, to cover a range of social media management needs.

PowerPoint Exports

Export your Dashboard straight into a fully customizable PowerPoint. Perfect for those looking to make a data-driven presentation, quickly.


Assign mentions to users, set its status, its priority and close it once it has been checked. Brandwatch has everything your social media team needs.

Join the thousands of companies using Brandwatch Analytics

Learn what Brandwatch can tell you about your customers. Complete the form to book your demo and we’ll be happy to show you.

Our experts will:

  • Leader in G2Crowd Social Media Monitoring

  • Official Twitter Partner

g2-leader-enterprise-spring-2019 Created with Sketch.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.